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Contact Business901 to learn more about the upcoming Lean Marketing Lab program:
Conducting Marketing Action Research
https://business901.com Attribution is appreciated when sharing
Ladder of Feedback
A protocol or structure that establishes a culture of
trust and constructive support by sequencing
feedback in order that’s constructive.
Step 1: Clarify
Clarify to be sure you understand the idea
or matter on the table. Avoid clarifying
questions that are thinly disguised criticism.
The original version of the Ladder of Feedback was
developed by Daniel Wilson, Harvard Project Zero, 2005). The
text below was adapted from the book, Creating Cultures of
Thinking: The 8 Forces We Must Master to Truly Transform
Our Schools, March 2015 by Ron Ritchhart.
Step 4: Suggest
Make suggestions about how to improve things.
Step 3: State Concerns
State your puzzles and concerns. Avoid absolutes
and criticizing personal character or ability and
focus on ideas, products, or particular aspects.
Step 2: Value
Express what you like about the idea or
matter at hand in specific terms. Do not offer
"good, but” and hurry on to the negatives

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Ladder of Feedback

  • 1. Contact Business901 to learn more about the upcoming Lean Marketing Lab program: Conducting Marketing Action Research https://business901.com Attribution is appreciated when sharing Ladder of Feedback A protocol or structure that establishes a culture of trust and constructive support by sequencing feedback in order that’s constructive. Step 1: Clarify Clarify to be sure you understand the idea or matter on the table. Avoid clarifying questions that are thinly disguised criticism. The original version of the Ladder of Feedback was developed by Daniel Wilson, Harvard Project Zero, 2005). The text below was adapted from the book, Creating Cultures of Thinking: The 8 Forces We Must Master to Truly Transform Our Schools, March 2015 by Ron Ritchhart. Step 4: Suggest Make suggestions about how to improve things. Step 3: State Concerns State your puzzles and concerns. Avoid absolutes and criticizing personal character or ability and focus on ideas, products, or particular aspects. Step 2: Value Express what you like about the idea or matter at hand in specific terms. Do not offer "good, but” and hurry on to the negatives