"User experience" has become a ubiquitous buzzword in technology; it's everywhere. However, most people understand me to be a designer. But was I? The truth is that I am (not) a designer, and so are(n't) you.
This panel describes my journey to accepting my "designer" label while making it my own. We examine: what does "design" mean, anyway? How do I "do" design, even if I don't draw? Who is in charge of the definition? How do I move forward as a designer and make the label work for me, even if others don't agree with my definition?
The answer is often found in how we define ourselves.
[This presentation was given at SXSW Interactive in Austin, TX on March 7, 2014. These are the PDFs of the presentation; please contact me about notes or if you have additional questions!]
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I Am (Not) A Designer: Accepting the Designer Label On Your Own Terms (SXSWi 2014)
1. I Am (Not) A Designer
Accep%ng
the
“Designer”
Label
On
Your
Terms
Morgan Burton | @morgan_kb
#nolabels#notdesign
2. Eckhart Tolle
Give up defining yourself - to yourself or
to others[…]You can only lose something
that you have, but you cannot lose
something that you are.
#nolabels#notdesign
8. “So,
what
do
you
do?”
I work in user experience.
#nolabels#notdesign
9. “So,
what
do
you
do?”
I work in user experience.
#nolabels#notdesign
10. “Oh, you’re a user experience ?”
Photo by Benson Kua (CC license via Flickr)
11. NO. WAY.
- graphic, arty people
- crazy creatives
- don’t you need an art school degree?
- I don’t make websites (that often)
I am so NOT a designer.
#nolabels#notdesign
12. The truth is…
I am (NOT) a designer.
[And so are(n’t) you]
#nolabels#notdesign
15. Design is in everything we make,
but it’s also between those things.
Erik Adigard
#nolabels#notdesign
16. de•sign /də’zīn/
noun: purpose, planning, or intention that exists
or is thought to exist behind an action, fact, or
material object.
verb: to plan and make (something) for a
specific use or purpose
#nolabels#notdesign
17. plan + make + purpose
[ Have a ]
[ something ]
[ on ]
#nolabels#notdesign
18. TL;DL (Too Long; Didn’t Listen)
design = plan + make + purpose
You can’t deny what you don’t know
We plan – make – purpose all the time!
#nolabels#notdesign
21. I used to worry about the labels
others placed on me… until I
realized my limitations weren’t
coming from their labels, but from
my own.
Steve Maraboli
#nolabels#notdesign
34. QUESTION EVERYTHING
Look for new perspectives
INNOVATION: see old things with new
eyes
CREATIVITY: discover new things with
same eyes
#nolabels#notdesign
35. plan + make + purpose
[ Have a ]
[ something ]
[ on ]
#nolabels#notdesign
39. Design =/= (only) Visual Arts
- Planning comes from analysis, which means we must
fully understand the problem.
- Need some background knowledge – which you
have (life experience)
- Things we know + new ways = INNOVATION
plan + make + purpose
40. TL;DL
Use what you know already to accomplish
what you want to do
shift_ thinking = shift_you
#nolabels
49. That’s Not My Name!
- Old me: conforms to social definition
- shift_Me: makes new form from actual definition
“What do we call you?”
Who actually cares?!
50. TL;DL
Focus on what you DO (function over definition)
Create your legacy
…because labels don’t matter.
51. The Prestige-ish Realization
[PLAN + MAKE]
I have all these ideas in my head:
- Better process
- Better interfaces
- Better systems
- Better tools
[PURPOSE]
AND I’m learning new things!
…wait a second.
53. Put it all together
- Define it
- Break conventions/boundaries
- Bring your experience to new ideas/concepts
- Create your title by what you DO
You are (not) a designer.
55. What’s In This For Me?
We need MORE divergent thinkers from EVERY field
- More differences = different design
- By creating with purpose, you embody design
- Innovate + create