Digital In Singapore The Numbers

Consumption of Digital Media By Aaron Gomez

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Are Singaporeans Connected? ,[object Object],[object Object],[object Object],Source: IDA Singapore 2009 Yes They Are Connected! In fact Singapore is now the most wired nation in the world, with more broadband connections than homes – household broadband penetration rates now stand at 102.1%

Who are they? ,[object Object],[object Object],[object Object]

Source: Nielsen Media Index Singapore, All persons 15+

Online Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Singaporeans in general are well informed on the uses of web, new media and communications technology with the majority of the younger generation having a larger digital mindshare Source: Comscore, Source: Comscore, Source: Synovate Source: Universal Mcann Source: Synovate

Online Behaviour ,[object Object],[object Object],[object Object],[object Object],Source:, OglvyOne Social Networks provide Singaporeans with a voice which now gives them the power to feedback and comment on current events, products and activities in social circles over the web. Source:, OglvyOne Source:, Comscore/Synovate

Online Behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],Singaporeans are open to the idea of online shopping. There is a close relationship between researching for product information online and making calculated decisions before purchasing online, as seen on slide 13 >> Source:, OglvyOne

Ad Spending In Singapore ,[object Object],[object Object],[object Object],[object Object],[object Object],Source:Yahoo, Nielsen Online, With Singaporeans looking to be exposed to more digital advertising, there will be a significant shift in budgets and media planning moving forward Source:, TNS/MediaOne Source:, TNS/MediaOne Source:, TNS/MediaOne Source:Yahoo, Nielsen Online,

What media do consumers believe in? Source, TNS /Digital Media With the likes of social networks, consumers are much more inclined to believe other users as compared to the standard forms of advertising, when it Comes to research of product information.

What types of Digital Media Are Popular Source, TNS /Digital Media Websites, sponsored advertising, banner ads and e-mail are still the hottest forms of advertising for brands in Singapore

Hottest Digital Commodities Source: Comscore Media Metrix, Feb 2009, All persons 15+ at Singapore home/work locations A couple of years ago, Facebook, Wikimedia and Friendster were just fads and used by heavy internet users only. Now it appears to be catching up to the top three media owners in terms of reach

Other sites by category Source: Comscore Media Metrix, Feb 2009, All persons 15+ at Singapore home/work locations The trend of watching videos on the Internet is on the rise with more and more online broadcasting social networks providing an alternate avenue for entertainment –viral videos, product reviews, updated news broadcast by the general public, comedy, and the opportunity to be the next star!

What to expect in the next couple of years…

4 Key Changes To Look Out For ,[object Object],[object Object],[object Object]

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Digital In Singapore The Numbers

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