Menarini
15
Followers
Personal Information
Unternehmen/Arbeitsplatz
Istanbul, Turkey Turkey
Webseite
www.bugradoganci.com
Info
I have been working in the pharmaceutical business for 10 years and I have experience in sales, marketing and business development areas.
I strongly believe my marketing capability and to increase this notion I am making marketing phd. This challenges me especially when I need to understand the basic insight of any real marketing case.
My studies for dissertation project are continuing and the main subject is about different dimensions of drug's brand personalities / its impact on brand loyalty of physicians.The other aim of the thesis is to create a new conceptual model of prescription loyalty behavior which can be generalizable for the future studies.
Tags
pharmaceutical marketing
marketing
prescription
brand personality
brand management
pharmaceutical
Mehr anzeigen