1.
Fransiscus Budi Pranata, SE Ak MBA DMS
Indonesian Best CFO 2013 versi Swa rank no 4
Home : Jl. Gading Kirana Barat 7 C9 No 17 Kelapa Gading
Date of Birth: 25 January 1967 Mobile : +62813 1500 6831
QUALIFICATION / SUMMARY :
Fransiscus Budi Pranata or familiar called as Frans holds Doctoral degree in Management,
MBA degree and Bachelor degree in Accounting. He is certified of CFA, registered
accountant, international certified facilitator and hypnotherapist.
He is a seasoned Finance Director/CFO with 22 years of working experience from
manufacture and retail industry both in multinational and local background. He started his
career in the big 4 public accountant firm for the first 2 years of his working experience and
up to now he focused in the corporate side.
His areas of expertise are in : Financial Information Generation, Budgeting and Forecasting,
System Development, Cash Management and Optimization, Operation and Financial
Analysis, Cost Accounting, Innovative Program Development, Corporate Accounting and
Tax Preparation, P&L Management, Performance Improvement, Auditing and Compliance,
Human Resources Management.
His key achievements during his career are:
1) Developed an investment proposal and financial modelling for new stores.
2) Favorably reduced corporate tax obligation on withholding tax article 25 by approx.
US$200 thousands.
3) Successfully acquired tax exemption on withholding tax article 22 (2.5%) by US$ 80
millions.
4) Provided development in place in various areas, some of which are:
a. Fixed asset registration and control procedures,
b. Separation of Profit/Loss by division for better and close control of division performance
management,
c. Formation of cost allocation among various projects and departments,
d. Establishment of standard costing,
e. System-based automation of management and financial reports for various purposes (such

2.
as centralization of Hyperion-based reports),
f. System integration for online information and sound internal control (such as
manufacturing to finance, software nterfaces, and SAP implementation).
5) Lead the overall aspects of finance/treasury, accounting/reporting, taxation, and budgeting
as well as system and procedures for accuracy and integrity of all financial information
During the interview session he impressed as mature, bright, communicative, humble yet
confident person. He possesses good analytical thinking, strong conceptual planning, and
good presentation skill.
His DISC Personality Profiling insights he is a Promoter & a Coordinator.
Key strength as a Promoter: Ability to handle difficult situations tactfully, sensitive to the
needs of people; Ability to create a pleasant, comfortable atmosphere; Ability to promote
ideas effectively; Prefers a fast-paced environment.
Key Strength as a Coordinator
Professional Experience
ZALORA, the biggest fashion online shopping in Indonesia & SEA.
CFO & Service Director
01/2014– now
• Lead Project Process improvements, Automation, Reporting, and Standardization with impact
better support to business & drive out cost
• Create performance dashboard – online, real time
• Manage tax compliance & reporting
• Manage fund request and cash flow planning
• Manage audit of year 2012, 2013 & mid year review 2014
• Make policy and authorization matrix
• Manage G/L accounts, inventory and reporting, risk management and control.
• Hold full accountability for the accuracy and integrity of financial information, reporting, and
directed 25 personnel in finance + 10 personnel in service dept (HR, legal, office mgt, etc)
• Lead HR, Legal, Office management & assist in business development
YUPI INDO JELLY GUM, the biggest gummy producer in Indonesia.
Finance Director

3.
09/2011– 12/2013
• Lead Project Process improvements, Automation, Reporting, and Standardization with impact
better support to business & drive out cost
• Lead white belt six sigma projects with cost saving of USD 500K annually
• Create performance dashboard – online, real time
• Manage to get USD 15 Mio loan for capacity expansion project
• Manage & win tax objection IDR 28.5 Bio case PPh 26
• Manage G/L accounts, inventory and reporting, risk management and control.
• Hold full accountability for the accuracy and integrity of Axapta financial information, reporting,
and directed 28 personnel.
ALGHANIM INDUSTRIES, the biggest electronic supermarket in Middle East based in Kuwait with
sales turnover exceeding USD 600 Mio and total employees of 1500, including the Home Furnishing
business, the Home Building division and Supply Chain Management and Retail Finance Services
Retail Group Financial Controller
06/2009– 08/2011
• Lead Project PARIS (Process improvements, Automation, Reporting, Integration and
Standardization) with impact reduce F&A headcount from 68 to 55 and its monthly cost from
USD 210K to USD 165K, cost saving of USD 50K/month
• Lead white belt six sigma projects with cost saving of USD 200K annually
• Improve control environment by setting store matrix audit dashboard that alerts top
management of retail stores control awareness and compliance
• Manage G/L accounts, inventory and reporting, risk management and control. Do balance sheet
review of other Alghanim businesses, such as: automotive, industrial, travel, etc.
• Hold full accountability for the accuracy and integrity of SAP financial information, reporting, and
directed 55 personnel.
• Lead 5 business units / supervise 5 financial controllers of SCM, Home building, home furnishing,
electronics & retail finance.
PT GITASWARA INDONESIA, a leading stout beer manufacturer and distribution with sales turnover
exceeding USD 90 Mio and total employees of 300
President Director

4.
02/2008 – 05/2009
• Improve 15% market share of guiness sales volume from 15% to 17.1% by allocating more A&P
expenses in order to get extra gross profit contribution (under situation of stagnant beer market
due to price sensitivity as stout price is almost double of draft beer). This makes guiness stout
has 92% market share of black beer.
• Expand the beer / malt drink to East Timor and Phillipines that help to improve extra 5% of the
produced volume
Finance Director
07/2006 – 01/2008
• Manage cash flow (cash collection & payment) very well that creates bank balance over USD 9
Mio.
• Hold full accountability for the accuracy and integrity of financial information, cash
management, and directed 10 personnel.
• Assist the country manager in growing the business and preparation of annual budget and long
term plan
• Manage G/L accounts, inventory and reporting, risk management and control.
PT AMERICAN STANDARD COMPANIES, a leading bath & kitchen manufacturer and distributor of
sanitary products with sales turnover exceeding USD 30 Mio and total employees of 500
Finance Director
06/2002 – 07/2006
• Manage to convert a loss making company into a profitable company within 7 months thru cost
saving and quality improvement technique and incentive method.
• Improve the control environment from 60% to 98% thru creating cost conscious environment
and system controlled procedures
• Hold full accountability for the accuracy and integrity of financial information, cash management
for 1 plant and 1 distribution entity, and directed 20 personnel.
• Implement Sox Set up : documentation of flowchart & narrative for 9 business process, risk
assessment and testing
PT MAITLAND SMITH INDONESIA, Subsidiary of Furniture Brands International,
Financial Controller 03/1999 – 05/2002
Supervising 8 accounting staff
• Improve from 85% to 98% billing and collection result
• Manage revenue assurance from 90% to 99% result
• Manage fixed assets management and control from 60% identified to 95% well documented and
tracked
• Manage management reporting from 5 working days to 3 working days after month end
• Manage tax compliance and reporting that saves the company fund over USD 8 Mio thru import
PPh 22 refund

5.
ASIA PULP AND PAPER (SINAR MAS GROUP), the biggest pulp and paper manufacturer in Asia
Corporate Finance Manager
05/1997 – 02/1999
• Collect, consolidate and present the management reporting of 10 companies (Indah Kiat, Tjiwi
Kimia, Pindo Deli etc) by division and by company that give insights which division (pulp, paper,
carton box, or folding boxboard) is making better EBITDA and ROCE
• Team Leader of SAP Implementation FI CO MM PP for interface from operation transactions to
chart of accounts account booking.
• Finance V-Team Member for Innovative Financing through Finance Trading & Export Receivable:
manage to achieve working capital reduction from 90 cash conversion days to 30 days that saves
the interest and keep optimal cash balance
PT FRIESCHE VLAG, PT FOREMOST AND PT FRINAS INDONESIA, a market leader in condensed, liquid
and powder milk in Indonesia
Management Accountant 03/1994 – 04/1997
• Set up information system to support planning, organizing and controlling the ‘Business
Processes’.
• Monitored ‘Business Performance’, and generated analytical internal reports on the
performance.
• Coordinated Accounting Implementation Project for interface with Prism to J.D. Edwards.
• Creation of Cost and Profit Centers for effective cost control.
• Consolidated two manufacturing and one distribution companies.
PT VAN MELLE INDONESIA, a producer of Mentos and Fruitella (candy)
Assistant Controller 03/1992 – 02/1994
• Improve the reporting from 7 working days to 2 working days that make VMI the fastest
closing in the group
• Documented information flows and related internal controls including MIS Plan development
that makes the control improved from70% to 95% and improve work efficiency of sales dept
from 3 weeks report generation to 2 days after month end.
• Set up and maintained cash flow projections, budgeting, data analysis, and financial planning.
• Instituted cost accounting system set-up and maintenance.
ERNST & YOUNG INTERNATIONAL, the big four accounting firm
Technical Assistant 08/1990 – 02/1992
Conducted comprehensive accounting and audit services with industry concentration in chemical,
insurance, and shoe manufacturing.

6.
Education and Professional Development
KAIZEN SCHOOL OF BUSINESS MANAGEMENT (KSBM), Mumbai India 2010
Doctor in Management Studies
INSTITUTE MANAJEMEN NEWPORT INDONESIA
MBA Program in General Management 1994
 Scholarship awarded by PT Van Melle Indonesia
UNIVERSITY OF INDONESIA
Bachelor’s Degree in Accounting 1992
 Scholarship awarded by The Sanwa Bank Foundation, Tokyo, Japan
CONTINUING EDUCATION, participated in courses and trainings in the following areas
Certification:
• Competent communicator by Toastmaster International, USA 2010
• Competent leader by Toastmaster international, USA 2010
• Green belt six sigma by American Society for Quality, USA 2011
• Certified Coach / Facilitator by Leadership Management Institute, USA 2012
• Certified Hypnotherapist by National Guild of Hypnotist, UK 2012
• Wealth Academy Coach by Adam Khoo 2012
• Effective Personal Productivity by LMI, USA 2012
Finance, Accounting and Audit-related
• Project Management Professional Preparation Course 35 hour training, 2011
• Certified Internal Auditor Preparatory Course, 2011
• White belt training – 6 sigma, 2011
• Chartered Financial Analyst (CFA), candidate level 1, 2000
• MFG/PRO Asian User Day, Singapore, 2001
• International Sales and Operations Meeting, Philippines, 2001
• ADC Saville Interconnect Software Design and Configuration, Brisbane, 2000
• Techno Pre-Eminence Conference; and Telecommunication Rate, 1999
• SEA Finance Directors Conference; Sapphire SAP Conference; and Advertising for Finance,
Singapore, 1999
• SAP Basics, Controlling, Cash Management, Profit & Cost Centre Accounting, and Material
Management, 1997
• Budgeting and Budgetary Control; Activity-based Costing; and Effective Cash Flow
Management, 1997
• PRISM Purchasing, Resource Processor, Financial Support & Sales Tracker, 1995
• Internal Audit Training Course for ISO 9000 Series, Netherlands, 1995

7.
• International Finance Managers Meeting, Netherlands, 1994; and Audit Seminar, Singapore,
1991
Management-related
Be a Winner and Effective Team Player, 2003; and Outward-bound Management, 2002
Balanced Score Card Concept, Strategy Formulation and Software Application, 2002
Managing Productivity for Maximum Result, 2000; and Seven Habits, 1999
Effective Manager, 1996; and Team Building, 1995; and Behavioural Management in Organization,
1994
Book Author of:
1. Personal Success Cockpit by Elex Media
2. Business Cockpit by Elex Media