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THERE’S MORE TIME
THAN THE PRESENT
@BUD_CADDELL
STRATEGIST
TODAY, I AM
TWENTY-SEVEN
YEARS OLD.
YESTERDAY I WAS TWENTY-SIX.
IN THE EARLY MORNING
OF NOVEMBER 11, 1982,
THE SPACE SHUTTLE
COLUMBIA EMBARKED
ON ITS FIRST MISSION.
FROM HER HOSPITAL BED,
MY MOTHER LOOKED UP
AT THE TV AND CHOSE
MY MIDDLE NAME...
JOSEPH P. ALLEN
IN THAT MOMENT,
WE WERE CONNECTED
    BY TECHNOLOGY.
ASTRONAUT ALLEN




   MOM & ME
AND SINCE THEN,
TECHNOLOGY HAS
RULED THE MOMENT.
WE’RE PERFORMING AN
ALWAYS-ON BEHAVIOR
BECAUSE WE’RE
INCREASINGLY AWARE
THAT THERE ARE THINGS
ALWAYS HAPPENING.
FOR EXAMPLE, THERE
ARE OVER 250 EDITS
MADE PER MINUTE
ON WIKIPEDIA.
SOURCE: WIKIPEDIA, SEP 2009
ONCE YOU ADD THE
HERE TO THE NOW,
YOU’RE REALLY
GETTING SOMEWHERE.
QUITE LITERALLY.
AND WE’RE INCHING EVER CLOSER TO
WHAT BRUCE STERLING IMAGINED IN
2004 AS A SPIME, A LOCATION-AWARE,
ENVIRONMENT-AWARE, SEL...
FRANKLY, WE’VE
BECOME OBSESSED
WITH EVERYTHING
THAT’S HAPPENING
RIGHT NOW.
NOW FEELS GOOD. NOW REMINDS US
WE’RE ALIVE AND ...
AND WE’VE BEGUN
INVENTING NEW WAYS
TO DESCRIBE ALL OF
THIS NOWNESS.
ALL HAIL THE INFORMATION DESIGNERS,
AKA THE MOMENTARIA...
A MACROSCOPE IS A
TOOL THAT ALLOWS US
TO VIEW THE
AGGREGATION OF TINY
INTERACTIONS INTO A
LARGER SYSTEM.
FROM JOHN THACKARA
BY THE WAY, WE TEND
TO LABEL ALL THIS
NOWNESS REAL-TIME.
TO DISCERN IT FROM FAKE-TIME?
ULTIMATELY, SEMANTICS
FAIL US WHEN TRYING
TO DESCRIBE THE
PRESENT MOMENT.
WHEN IS NOW? NOW? OR NOW?
AND WHILE WE’RE ON THE...
WE CALL THIS THE FUTURE.
AND LABEL THIS THE PAST.
SO THIS MUST BE NOW?
WE CAN ALSO CALL IT
THE HYPERSURFACE OF
THE PRESENT.
IF WE REALLY WANT TO.
ULTIMATELY, SAYING
NOW IS LIKE SAYING
HERE, BOTH ARE
INFINITELY DIVISIBLE AND
DEFINED BY PERCEPTION.
KANT GET YOU
OUT OF MY HEAD.
IN STUDYING SPACE AND
TIME, KANT ARGUED THAT
BOTH EMPIRICISM AND
RATIONALISM LACKED AN
UNDERSTANDING OF
HUMAN PERCEPTION A...
SINCE KANT, WE’VE
COME TO UNDERSTAND
THAT TIME IS RELATIVE.
TIME DILATION: MOVING CLOCKS ARE
MEASURED TO TICK MORE SLOWLY
...
AN EFFECT PROVEN BY BODIES IN MOTION
AROUND THE EARTH, LIKE ASTRONAUT ALLEN
(AND GPS SATELLITES)
BUT WE ALSO KNOW
THAT TIME IS DEPENDENT
ON HOW OUR MINDS
PERCEIVE IT AS WELL.
OR OUR UNDERSTANDING OF ITS PASSING
THE ANCIENT GREEKS
HAD TWO WORDS TO
DESCRIBE TIME:
CHRONOS & KAIROS
CHRONOS REPRESENTED
THE PASSAGE OF TIME,
CALENDARS, SEASONS,
HARVESTS, AND DEATH.
THE SCARY VERSION OF TIME
KAIROS REPRESENTED A
TIME IN BETWEEN, A
MOMENT, USUALLY OF
OPPORTUNITY.
THE DON’T FRET VERSION OF TIME
SIMILARLY, MODERN
CULTURAL STUDIES HAVE
DESCRIBED ONE’S USE
AND PERCEPTION OF
TIME AS MONOCHRONIC
OR POLYCHRONIC.
POLYCHRONS VIEW
TIME AS FLOWING,
UNSTRUCTURED, AND
CONTINUOUS.
PREVALENT IN LATIN-AMERICAN AND
MIDDLE-EASTERN CULTURES
MONOCHRONS VIEW
TIME IN DISCRETE UNITS
THAT SHOULD BE
ORGANIZED AND
SCHEDULED.
PREVALENT IN WESTERN OR MORE
INDUSTRIALIZED...
TOGETHER, KAIROS/
CHRONOS AND POLY/
MONOCHRONIC
PROVIDE A VALUABLE
SPECTRUM TO
CONSIDER PERCEPTION.
MONOCHRONIC




      BECAUSE THESE ARE
      CULTURAL MINDSETS,
      MOVEMENT FROM
      ONE EXTREME TO
      ANOTHER IS...
MONOCHRONIC



A WESTERN CULTURE

                          BECAUSE THESE ARE
                          CULTURAL MINDSETS,...
MONOCHRONIC



A WESTERN CULTURE

                          BECAUSE THESE ARE
                          CULTURAL MINDSETS,...
MONOCHRONIC




CHRONOS                              KAIROS
          CONSIDER THIS A SPECTRUM
          OF THE MOMENTARY
...
MONOCHRONIC




          A NEED TO PLAN
            ONE’S TIME




CHRONOS                                  KAIROS
      ...
MONOCHRONIC




          A NEED TO PLAN                 A NEED TO FLOW
            ONE’S TIME                    AND DISC...
MONOCHRONIC




CHRONOS                 KAIROS




          POLYCHRONIC
ULTIMATELY, OUR
PERCEPTION OF TIME IS
GROUNDED IN OUR
PERCEPTION OF EVENTS.
WE PERCEIVE TIME AS THE DURATION
BETWEEN EVENT...
WE PERCEIVE SHORTER EVENTS IN THE
 CONTEXT OF LONGER EVENTS.
AS
 TR
     O
      N
         AU
           T
            AL...
AT THE MOMENT OF AN
EVENT, WE DECIPHER
WHAT HAS CHANGED
AND WHAT HAS
STAYED THE SAME.
THIS IS THE ESSENCE OF OUR ABILITY
T...
WHAT HAS BECOME
AND WHAT HAS PASSED
AND THROUGH THIS
MENTAL PROCESS, WE
BECOME CONSCIOUS
OF THE FUTURE.
WE RECOGNIZE PATTERNS OVER TIME IN ORDER
TO MAKE PREDI...
SAFETY OR RISK?
HOPE AND DESPAIR
ARE THE EMOTIONAL
MANIFESTATIONS OF
FUTURE CONSCIOUSNESS.
WE FEEL EITHER ONE BASED ON THE
PREDICTIONS WE ...
WILL THERE BE A FUTURE?
APPROACH AND
AVOIDANCE ARE THE
MOTIVATED BEHAVIORS
MANIFESTED FROM
FUTURE CONSCIOUSNESS.
WE WORK FOR OR AGAINST THE FUTURE...
WILL WE PLAN TO ACT?
WHEN AN EVENT
OCCURS, WE:
 DISCERN TIME BETWEEN THIS EVENT AND
 THE LAST EVENT WE RECALL

 LOOK FOR PATTERNS

 COLLECT MEN...
WHEN WE PREPARE TO
REACT, WE:
 FEEL HOPE OR DESPAIR BASED ON OUR
 SECURITY OR RISK

 CHOOSE APPROACH OR AVOIDANCE

 BUILD ...
WHAT DOES ANY OF
THIS HAVE TO DO
WITH MARKETING &
TECHNOLOGY?
WHEN WE INTERACT WITH PEOPLE,
WE INITIATE A MENTAL PROCESS.
ATTENTION IS OUR
SCARCEST NATURAL
RESOURCE.
AND ATTENTION IS GIVEN BASED ON
A PERCEPTION OF TIME AND A
CONSCIOUSNESS OF TH...
ARE WE PROVIDING
SOMETHING WORTH
THE ATTENTION?
AND HOW
LONG WILL THE
 PAYOFF TAKE?
AND ARE WE
CREATING COGNITIVE
BARRIERS TO ENTRY?
MONOCHRONIC

                OUR INTERACTIONS
                IMPACT A PERSON’S
                POSITION ON THIS MAP.



C...
MONOCHRONIC

                              OUR INTERACTIONS
                              AFFECT A PERSON’S
              ...
WHEN WE DESIGN
EXPERIENCES AROUND
NOW, WE OFTEN DESIGN
FOR KAIROS TIME.
WE DESIGN TO FIND
SOMEONE IN FLOW,
BUT WE OFTEN DON’T
ENCOURAGE PLANNING.
EVEN THOUGH THEY’RE COGNITIVELY
CONSIDERING THEI...
WE SHOULD BE
ENCOURAGING WHAT-IFS,
OFFERING SCENARIOS,
PROVIDING VISUAL
REPRESENTATIONS OF
THE FUTURE, AND
CREATING WAYS T...
WE SHOULD DESIGN A
SYSTEM THAT MINIMIZES
A PERSON’S PERCEPTION
OF TIME SPENT.
WE SHOULD BE
CONSCIOUS OF THE
PATTERN WE’RE CREATING.
AND WE SHOULD FOSTER
AN ENDURING SENSE OF...
THANK YOU FOR
YOUR TIME.
ABOUT ME:
MY NAME IS BUD CADDELL
AND I WORK AS A DIGITAL
STRATEGIST FOR THE NY
BASED DIGITAL THINK-TANK,
UNDERCURRENT. FIN...
TOGETHER, KAIROS/ CHRONOS AND POLY/
TOGETHER, KAIROS/ CHRONOS AND POLY/
TOGETHER, KAIROS/ CHRONOS AND POLY/
TOGETHER, KAIROS/ CHRONOS AND POLY/
TOGETHER, KAIROS/ CHRONOS AND POLY/
TOGETHER, KAIROS/ CHRONOS AND POLY/
TOGETHER, KAIROS/ CHRONOS AND POLY/
TOGETHER, KAIROS/ CHRONOS AND POLY/
TOGETHER, KAIROS/ CHRONOS AND POLY/
TOGETHER, KAIROS/ CHRONOS AND POLY/
TOGETHER, KAIROS/ CHRONOS AND POLY/
TOGETHER, KAIROS/ CHRONOS AND POLY/
TOGETHER, KAIROS/ CHRONOS AND POLY/
TOGETHER, KAIROS/ CHRONOS AND POLY/
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TOGETHER, KAIROS/ CHRONOS AND POLY/ There's More Time Than The Present

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TOGETHER, KAIROS/
CHRONOS AND POLY/
MONOCHRONIC
PROVIDE A VALUABLE
SPECTRUM TO
CONSIDER PERCEPTION.

Veröffentlicht in: Business, Bildung
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