12. FOR EXAMPLE, THERE
ARE OVER 250 EDITS
MADE PER MINUTE
ON WIKIPEDIA.
SOURCE: WIKIPEDIA, SEP 2009
13.
14. ONCE YOU ADD THE
HERE TO THE NOW,
YOU’RE REALLY
GETTING SOMEWHERE.
QUITE LITERALLY.
15. AND WE’RE INCHING EVER CLOSER TO
WHAT BRUCE STERLING IMAGINED IN
2004 AS A SPIME, A LOCATION-AWARE,
ENVIRONMENT-AWARE, SELF
DOCUMENTING TOOL.
16. FRANKLY, WE’VE
BECOME OBSESSED
WITH EVERYTHING
THAT’S HAPPENING
RIGHT NOW.
NOW FEELS GOOD. NOW REMINDS US
WE’RE ALIVE AND THAT WE’RE APART OF
SOMETHING BIGGER THAN OURSELVES.
17.
18.
19.
20. AND WE’VE BEGUN
INVENTING NEW WAYS
TO DESCRIBE ALL OF
THIS NOWNESS.
ALL HAIL THE INFORMATION DESIGNERS,
AKA THE MOMENTARIANS!
21.
22.
23.
24.
25. A MACROSCOPE IS A
TOOL THAT ALLOWS US
TO VIEW THE
AGGREGATION OF TINY
INTERACTIONS INTO A
LARGER SYSTEM.
FROM JOHN THACKARA
26. BY THE WAY, WE TEND
TO LABEL ALL THIS
NOWNESS REAL-TIME.
TO DISCERN IT FROM FAKE-TIME?
27. ULTIMATELY, SEMANTICS
FAIL US WHEN TRYING
TO DESCRIBE THE
PRESENT MOMENT.
WHEN IS NOW? NOW? OR NOW?
AND WHILE WE’RE ON THE TOPIC,
MORRISSEY WOULD LIKE TO KNOW
HOW SOON IS NOW?
35. IN STUDYING SPACE AND
TIME, KANT ARGUED THAT
BOTH EMPIRICISM AND
RATIONALISM LACKED AN
UNDERSTANDING OF
HUMAN PERCEPTION AND
A PRIORI, THE FACULTY BY
WHICH WE APPREHEND
OBJECTS.
36. SINCE KANT, WE’VE
COME TO UNDERSTAND
THAT TIME IS RELATIVE.
TIME DILATION: MOVING CLOCKS ARE
MEASURED TO TICK MORE SLOWLY
THAN AN OBSERVER’S
“STATIONARY” CLOCK.
37. AN EFFECT PROVEN BY BODIES IN MOTION
AROUND THE EARTH, LIKE ASTRONAUT ALLEN
(AND GPS SATELLITES)
38. BUT WE ALSO KNOW
THAT TIME IS DEPENDENT
ON HOW OUR MINDS
PERCEIVE IT AS WELL.
OR OUR UNDERSTANDING OF ITS PASSING
59. HOPE AND DESPAIR
ARE THE EMOTIONAL
MANIFESTATIONS OF
FUTURE CONSCIOUSNESS.
WE FEEL EITHER ONE BASED ON THE
PREDICTIONS WE MAKE FROM PASSING EVENTS.
61. APPROACH AND
AVOIDANCE ARE THE
MOTIVATED BEHAVIORS
MANIFESTED FROM
FUTURE CONSCIOUSNESS.
WE WORK FOR OR AGAINST THE FUTURE WE
HOPE OR DESPAIR WILL COME TO PASS.
63. WHEN AN EVENT
OCCURS, WE:
DISCERN TIME BETWEEN THIS EVENT AND
THE LAST EVENT WE RECALL
LOOK FOR PATTERNS
COLLECT MENTAL REPRESENTATIONS OF
THE FUTURE SO THAT WE CAN VISUALIZE IT
64. WHEN WE PREPARE TO
REACT, WE:
FEEL HOPE OR DESPAIR BASED ON OUR
SECURITY OR RISK
CHOOSE APPROACH OR AVOIDANCE
BUILD SCENARIOS, SET GOALS, ASK WHAT-
IFS, VISUALIZE THE FUTURE, AND PLAN
65. WHAT DOES ANY OF
THIS HAVE TO DO
WITH MARKETING &
TECHNOLOGY?
WHEN WE INTERACT WITH PEOPLE,
WE INITIATE A MENTAL PROCESS.
66. ATTENTION IS OUR
SCARCEST NATURAL
RESOURCE.
AND ATTENTION IS GIVEN BASED ON
A PERCEPTION OF TIME AND A
CONSCIOUSNESS OF THE FUTURE.
74. WE DESIGN TO FIND
SOMEONE IN FLOW,
BUT WE OFTEN DON’T
ENCOURAGE PLANNING.
EVEN THOUGH THEY’RE COGNITIVELY
CONSIDERING THEIR OPTIONS AT THE TIME.
75. WE SHOULD BE
ENCOURAGING WHAT-IFS,
OFFERING SCENARIOS,
PROVIDING VISUAL
REPRESENTATIONS OF
THE FUTURE, AND
CREATING WAYS TO PLAN.
FOR A PURCHASE OR AN ACTION
76.
77. WE SHOULD DESIGN A
SYSTEM THAT MINIMIZES
A PERSON’S PERCEPTION
OF TIME SPENT.
81. ABOUT ME:
MY NAME IS BUD CADDELL
AND I WORK AS A DIGITAL
STRATEGIST FOR THE NY
BASED DIGITAL THINK-TANK,
UNDERCURRENT. FIND ME AT
HTTP://BUDCADDELL.COM
WISH ME A
HAPPY BIRTHDAY
BY SHARING THIS
PRESENTATION
WITH SOMEONE
YOU KNOW!
ABOUT THIS DECK:
IF ANY IDEAS SOUND TOO
GOOD, I MUST HAVE STOLEN
THEM. IF YOU WANT TO
LEARN MORE, FOLLOW THIS
LINK: http://bit.ly/3aiVWe