SlideShare a Scribd company logo
1 of 43
The Social Media Landscape
[object Object]
It’s About Two-Way Conversations
Is Social Media a Fad?
[object Object]
 
Time to Get on the Bandwagon
 
[object Object],[object Object],[object Object]
[object Object],[object Object]
 
There’s No Lack of Choice
But Only a Small Number Matter
Blogs…Still Alive and Well
[object Object]
 
 
 
 
2009: 9,000,000,000 tweets; 50M users
[object Object],[object Object],[object Object]
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object]
Will It Blend?
 
[object Object]
 
 
 
 
Non-Profits
“ The Three E’s”
Engage
 
Evangelize
 
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

More from ME Consulting

How to Create Buyer Personas and Do Customer Discovery
How to Create Buyer Personas and Do Customer DiscoveryHow to Create Buyer Personas and Do Customer Discovery
How to Create Buyer Personas and Do Customer DiscoveryME Consulting
 
How to Develop a Marketing Strategy
How to Develop a Marketing StrategyHow to Develop a Marketing Strategy
How to Develop a Marketing StrategyME Consulting
 
Why Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop ItWhy Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop ItME Consulting
 
Buyer Personas: Why They Matter and How to Create Them
Buyer Personas: Why They Matter and How to Create ThemBuyer Personas: Why They Matter and How to Create Them
Buyer Personas: Why They Matter and How to Create ThemME Consulting
 
How to Successfully Hire a Marketing Consultant or Agency
How to Successfully Hire a Marketing Consultant or AgencyHow to Successfully Hire a Marketing Consultant or Agency
How to Successfully Hire a Marketing Consultant or AgencyME Consulting
 
Discovering Your Brand Story
Discovering Your Brand StoryDiscovering Your Brand Story
Discovering Your Brand StoryME Consulting
 
How to Create a Marketing Strategy
How to Create a Marketing StrategyHow to Create a Marketing Strategy
How to Create a Marketing StrategyME Consulting
 
It's Time to Embrace the Power of Storytelling
It's Time to Embrace the Power of StorytellingIt's Time to Embrace the Power of Storytelling
It's Time to Embrace the Power of StorytellingME Consulting
 
Marketing Strategy Workshop
Marketing Strategy WorkshopMarketing Strategy Workshop
Marketing Strategy WorkshopME Consulting
 
How to Create a Tagline (Workshop)
How to Create a Tagline (Workshop)How to Create a Tagline (Workshop)
How to Create a Tagline (Workshop)ME Consulting
 
How to Create a Marketing Strategy
How to Create a Marketing StrategyHow to Create a Marketing Strategy
How to Create a Marketing StrategyME Consulting
 
How to Create a Marketing Strategy
How to Create a Marketing StrategyHow to Create a Marketing Strategy
How to Create a Marketing StrategyME Consulting
 
You want to be a consultant?
You want to be a consultant?You want to be a consultant?
You want to be a consultant?ME Consulting
 
Storytelling: A Lunch n' Learn Session
Storytelling: A Lunch n' Learn SessionStorytelling: A Lunch n' Learn Session
Storytelling: A Lunch n' Learn SessionME Consulting
 
Marketing Strategy: Building a Roadmap for Success
Marketing Strategy: Building a Roadmap for SuccessMarketing Strategy: Building a Roadmap for Success
Marketing Strategy: Building a Roadmap for SuccessME Consulting
 
How to Create Great Messaging
How to Create Great MessagingHow to Create Great Messaging
How to Create Great MessagingME Consulting
 
The Art & Science of Sales: tip, tricks and tools
The Art & Science of Sales: tip, tricks and toolsThe Art & Science of Sales: tip, tricks and tools
The Art & Science of Sales: tip, tricks and toolsME Consulting
 
TechTO - Five Minute Presentation
TechTO - Five Minute PresentationTechTO - Five Minute Presentation
TechTO - Five Minute PresentationME Consulting
 
Brand Storytelling Workshop (BitMaker Labs)
Brand Storytelling Workshop (BitMaker Labs)Brand Storytelling Workshop (BitMaker Labs)
Brand Storytelling Workshop (BitMaker Labs)ME Consulting
 
Storytelling workshop (brightlane)
Storytelling workshop (brightlane)Storytelling workshop (brightlane)
Storytelling workshop (brightlane)ME Consulting
 

More from ME Consulting (20)

How to Create Buyer Personas and Do Customer Discovery
How to Create Buyer Personas and Do Customer DiscoveryHow to Create Buyer Personas and Do Customer Discovery
How to Create Buyer Personas and Do Customer Discovery
 
How to Develop a Marketing Strategy
How to Develop a Marketing StrategyHow to Develop a Marketing Strategy
How to Develop a Marketing Strategy
 
Why Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop ItWhy Brand Positioning Matters and How to Develop It
Why Brand Positioning Matters and How to Develop It
 
Buyer Personas: Why They Matter and How to Create Them
Buyer Personas: Why They Matter and How to Create ThemBuyer Personas: Why They Matter and How to Create Them
Buyer Personas: Why They Matter and How to Create Them
 
How to Successfully Hire a Marketing Consultant or Agency
How to Successfully Hire a Marketing Consultant or AgencyHow to Successfully Hire a Marketing Consultant or Agency
How to Successfully Hire a Marketing Consultant or Agency
 
Discovering Your Brand Story
Discovering Your Brand StoryDiscovering Your Brand Story
Discovering Your Brand Story
 
How to Create a Marketing Strategy
How to Create a Marketing StrategyHow to Create a Marketing Strategy
How to Create a Marketing Strategy
 
It's Time to Embrace the Power of Storytelling
It's Time to Embrace the Power of StorytellingIt's Time to Embrace the Power of Storytelling
It's Time to Embrace the Power of Storytelling
 
Marketing Strategy Workshop
Marketing Strategy WorkshopMarketing Strategy Workshop
Marketing Strategy Workshop
 
How to Create a Tagline (Workshop)
How to Create a Tagline (Workshop)How to Create a Tagline (Workshop)
How to Create a Tagline (Workshop)
 
How to Create a Marketing Strategy
How to Create a Marketing StrategyHow to Create a Marketing Strategy
How to Create a Marketing Strategy
 
How to Create a Marketing Strategy
How to Create a Marketing StrategyHow to Create a Marketing Strategy
How to Create a Marketing Strategy
 
You want to be a consultant?
You want to be a consultant?You want to be a consultant?
You want to be a consultant?
 
Storytelling: A Lunch n' Learn Session
Storytelling: A Lunch n' Learn SessionStorytelling: A Lunch n' Learn Session
Storytelling: A Lunch n' Learn Session
 
Marketing Strategy: Building a Roadmap for Success
Marketing Strategy: Building a Roadmap for SuccessMarketing Strategy: Building a Roadmap for Success
Marketing Strategy: Building a Roadmap for Success
 
How to Create Great Messaging
How to Create Great MessagingHow to Create Great Messaging
How to Create Great Messaging
 
The Art & Science of Sales: tip, tricks and tools
The Art & Science of Sales: tip, tricks and toolsThe Art & Science of Sales: tip, tricks and tools
The Art & Science of Sales: tip, tricks and tools
 
TechTO - Five Minute Presentation
TechTO - Five Minute PresentationTechTO - Five Minute Presentation
TechTO - Five Minute Presentation
 
Brand Storytelling Workshop (BitMaker Labs)
Brand Storytelling Workshop (BitMaker Labs)Brand Storytelling Workshop (BitMaker Labs)
Brand Storytelling Workshop (BitMaker Labs)
 
Storytelling workshop (brightlane)
Storytelling workshop (brightlane)Storytelling workshop (brightlane)
Storytelling workshop (brightlane)
 

Recently uploaded

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024The Digital Insurer
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProduct Anonymous
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Enterprise Knowledge
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?Antenna Manufacturer Coco
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoffsammart93
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityPrincipled Technologies
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processorsdebabhi2
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationRadu Cotescu
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Scriptwesley chun
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdfhans926745
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘RTylerCroy
 

Recently uploaded (20)

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...Driving Behavioral Change for Information Management through Data-Driven Gree...
Driving Behavioral Change for Information Management through Data-Driven Gree...
 
What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?What Are The Drone Anti-jamming Systems Technology?
What Are The Drone Anti-jamming Systems Technology?
 
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law DevelopmentsTrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
Exploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone ProcessorsExploring the Future Potential of AI-Enabled Smartphone Processors
Exploring the Future Potential of AI-Enabled Smartphone Processors
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf[2024]Digital Global Overview Report 2024 Meltwater.pdf
[2024]Digital Global Overview Report 2024 Meltwater.pdf
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
🐬 The future of MySQL is Postgres 🐘
🐬  The future of MySQL is Postgres   🐘🐬  The future of MySQL is Postgres   🐘
🐬 The future of MySQL is Postgres 🐘
 

The Social Media Landscape

Editor's Notes

  1. Facebook Pages: http://www.facebook.com/advertising/?pages How To Develop A Facebook Page That Attracts Millions of Fans - http://www.allfacebook.com/2009/03/facebook-page-strategy/