For startups, storytelling is an important way for them to connect with target audiences. This presentation talks about why storytelling is important and the step involved to develop good stories.

1. Storytelling:
Why it matters
and
How to Do It
January 2012

2. Why do Stories Work so Well?
1. They connect us
2. They’re memorable
3. They’re motivating
4. And now they’re really
shareable

3. “Storytelling is, by far, the
most underrated skill in business”

7. Stories and storytellers
are all around us

8. Cave drawings dating back to 15,000 to 13,000 BC

9. The Grimm Brothers

10. Eminem

11. Rick Mercer

12. Ron Popeil

14. But what does storytelling
have to do with startups?

15. Everything!

16. But Here’s The Thing……

17. Most startups
are bad storytellers

18. No Perspective

19. They talk about product, not
what consumers need

20. Wrong Toolset

21. How do you start to tell stories?

22. Storytelling starts from….

23. Baked into the corporate DNA

24. How Come?

25. Convince
friends &
family

26. Convince
friends &
family
Attract
Employees

27. Convince
friends &
family
Get Attract
Customers Employees

28. Convince
Raise Capital friends &
family
Get Attract
Customers Employees

30. What do
you do?

31. What do you do? Who needs
it?

32. What do you
do?
What are
the key Who needs it?
benefits?

33. What do
you do?
What
problem Who needs
it?
are you
solving?
What are
the key
benefits?

34. ….And
WIIFM?

44. Think Stories, Not Products

45. Put Yourself in the Other Person’s Shoes

46. Party Where the Party is Happening

47. Be Different, Unique…or Both

49. “To hell with facts!
We need stories.”
- Ken Kesey

50. Thanks!
www.markevans.ca
@markevans
mark@markevans.ca
http://bit.ly/startupscanada