Social media has become very popular in Canada, with 13.2 million Facebook users and 3 million Twitter users. Most online Canadians use social networks at least once a month, especially those in Generation Y. Companies use social media to engage with customers, build relationships, monitor their brand, improve customer service, and gain competitive insights. While there are many social media platforms to choose from, only a few really matter. Blogs are still an effective way to share updates more frequently than a blog allows for real-time discussions.