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@buckers20 things a brand can only do in digital
@buckers‘Digital’ is a bit old fashioned…
@buckersWhat we are building has changed
@buckersDigital marketing has a lot going on…
Capture Create See
@buckersDigital marketing has a lot going on…
Location Reality Physical
@buckersDigital marketing has a lot going on…
Experience Engagement
@buckersBuilding brands in digital is different
Capture - Create - See - Location - Reality - Physical - Experience - Enga...
@buckersBuilding brands in digital is different
Physical and mental availability
@buckersHow does digital build mental availability?
1.
Achieving
high reach,
frequency
2.
Getting
noticed
3.
Developing
di...
@buckersAchieving high reach and frequency
You can reach
more people
across all
groups
It’s more than
a channel –
interact...
@buckersGetting noticed
Virtual is
becoming real.
Real is
becoming
virtual
It provides
permissioned
experiences
You can he...
@buckersDeveloping distinctive assets
You can
be truly
consumer
centric
It does
the full
spectrum of
brand building
Effort...
@buckersBuilding brand familiarity and liking
You can move
people more
quickly towards
the desired
action
You can engage
a...
@buckersInteractions that build and refresh memory structures
You can be
contextually
relevant
You can
harness
advocacy
Di...
@buckersThank you @buckers
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20 things you can do in digital to build brands

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IAB UK talk on the unique role of digital in building brands. A quick look at the changing nature of digital experiences followed with 20 transformative opportunities presented by digital technologies and connectivity.

Veröffentlicht in: Marketing
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20 things you can do in digital to build brands

  1. 1. @buckers20 things a brand can only do in digital
  2. 2. @buckers‘Digital’ is a bit old fashioned…
  3. 3. @buckersWhat we are building has changed
  4. 4. @buckersDigital marketing has a lot going on… Capture Create See
  5. 5. @buckersDigital marketing has a lot going on… Location Reality Physical
  6. 6. @buckersDigital marketing has a lot going on… Experience Engagement
  7. 7. @buckersBuilding brands in digital is different Capture - Create - See - Location - Reality - Physical - Experience - Engagement
  8. 8. @buckersBuilding brands in digital is different Physical and mental availability
  9. 9. @buckersHow does digital build mental availability? 1. Achieving high reach, frequency 2. Getting noticed 3. Developing distinctive assets 4. Building brand familiarity and liking 5. Interactions that build & refresh memory structures @buckers
  10. 10. @buckersAchieving high reach and frequency You can reach more people across all groups It’s more than a channel – interaction purchase and consumption You can have a continuous presence – not always on but always there It grows in importance everyday @buckers
  11. 11. @buckersGetting noticed Virtual is becoming real. Real is becoming virtual It provides permissioned experiences You can help people communicate where they are in their lives It’s more than communications - digital has become fashion @buckers
  12. 12. @buckersDeveloping distinctive assets You can be truly consumer centric It does the full spectrum of brand building Efforts to optimise are rewarded Video is a rich and immersive experience @buckers
  13. 13. @buckersBuilding brand familiarity and liking You can move people more quickly towards the desired action You can engage across multiple platforms Liking increases the desirability and value of products From ROPO to research everywhere, purchase anywhere (REPA) @buckers
  14. 14. @buckersInteractions that build and refresh memory structures You can be contextually relevant You can harness advocacy Digital has become services – solving consumer needs Data becomes insights that inform decisions @buckers
  15. 15. @buckersThank you @buckers

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