Laurence Buchanan

London United Kingdom

Partner

I am a Partner within EY's Advisory business and lead Digital for the EMEIA region. I am also the global lead for EYs Digital Offerings & Solutions framework. I work with clients to help them understand and respond to the opportunities and threats posed by digital disruption. Prior to EY I spent a decade at SAP, where I was EMEA Vice President for CRM and 5 years from other consulting firms in practice leadership roles. I am a recognised authority and evangelist on Digital Transformation, Customer Experience and CRM, recently recognised as one of the leading CRM vendor influencers worldwide by ZDNet.. I have worked across a wide variety of industry sectors and client projects includin...