1. Achievement Standard 3.1 (90515) 4 Credits
This achievement standard involves:
researching and analysing approaches,
within established design practice.
Relationships between approaches will be investigated
to consider the influences, methods and ideas in context.

2. You will have to choose 1 of the following “key”
designers:
•Rodchenko
•Rand
•Brody
•Carson
And then compare this chosen designer to another
designer of your choice …

3. Alexander Rodchenko

4. Paul
Rand

5. Neville Brody

6. David Carson

8. But how do I
use Artists or
Designers’
ideas?

9. EXPLICIT IMPLICIT
Alexander Rodchenko
David Carson
Franz Ferdinand
Cicilia Sutjiono,
album cover
Design for
D
avid Carson – Book Jacket Design”
“I have always been fascinated with
student the way David Carson messed around
design
with types and fonts, so this book
cover design is completely influenced
by those elements.”
www.cmykmag.com/.../cicilia_sutjiono/index.html

10. This is what good assignments look like…
This example shows:
•A wide range of artworks collected and analysed for each artist
•This includes discussion on influences and ideas
•Methods are unpicked and explored through annotated sketches
•A chosen theme of masks is visually brainstormed
•The ideas of both artists are combined with this theme to produce
implicitly influenced artworks
•These artworks are evaluated and linked to the chosen artists using notes

11. Research exemplar by Glen Hutchins