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RATS TRANSMEDIA

An interactive online experience.
“The core audience that we target:
12- to 34-year olds, is looking to
  not only have fun but have their
 lives reflected back at them in a
                  heightened way.”
   David Janollari, MTV Executive




              THE SHOW
Percent of people who say they enjoy reality television



      70


       53


       35


        18


            0

                18-29           30-49         50-64   65+

                                        Age
Oregon State University, 2001
THE WEBSITE

http://www.prism.gatech.edu/~barmstrong7/RATS/Webisodes.html
INTERACTIVITY
WEBISODES
PRODUCTION BLOG
EXTRAS
Offers ba                                         e
                cks tor y                        u d ienc
                                       Deep ens a         t
                                                    emen
                                              engag




            WHY TRANSMEDIA?
                             Offers
                                     multip
                             perspe         le cha
                                    ctives        racter
                                                        s’
          e world                          on the
                                                   action
  Ma ps th

Henry Jenkins, “Transmedia 202: Further Reflection”
MTV’s David Janollari Opens Up About ‘Jersy
Shore’s’ Uncertain Future, ‘Teen Mom’ Controversy
and What’s Next
http://www.hollywoodreporter.com/news/david-
janollari-jersey-shore-mtv-260289


Reality TV– A Brief History
http://oregonstate.edu/instruct/soc499/cordray/
media/Realitytv.html


Transmedia 202: Further Reflections
http://henryjenkins.org/2011/08/
defining_transmedia_further_re.html

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Rats keynote

  • 1. RATS TRANSMEDIA An interactive online experience.
  • 2. “The core audience that we target: 12- to 34-year olds, is looking to not only have fun but have their lives reflected back at them in a heightened way.” David Janollari, MTV Executive THE SHOW
  • 3. Percent of people who say they enjoy reality television 70 53 35 18 0 18-29 30-49 50-64 65+ Age Oregon State University, 2001
  • 9. Offers ba e cks tor y u d ienc Deep ens a t emen engag WHY TRANSMEDIA? Offers multip perspe le cha ctives racter s’ e world on the action Ma ps th Henry Jenkins, “Transmedia 202: Further Reflection”
  • 10. MTV’s David Janollari Opens Up About ‘Jersy Shore’s’ Uncertain Future, ‘Teen Mom’ Controversy and What’s Next http://www.hollywoodreporter.com/news/david- janollari-jersey-shore-mtv-260289 Reality TV– A Brief History http://oregonstate.edu/instruct/soc499/cordray/ media/Realitytv.html Transmedia 202: Further Reflections http://henryjenkins.org/2011/08/ defining_transmedia_further_re.html

Editor's Notes

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