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Business Start-up-How to Start An Online
Business

DELIVERED BY:
Sheila Elliott FCCA, MBA
Visit www.businessservicessupport.com Tel: 0845 226 4315
Key Objectives


Overview of the online market space



What types of business are you interested in



Researching business opportunity for profit



Planning for your business- a business plan



The importance of website for effective online marketing



Selling own Vs other people’s products



Drop-shipping – does it really work



Online marketing tips

copyright© to Business Services Support Limited 2011
Overview of the online marketing
space
E-commerce sales are growing by over 19% per annum and

estimated to be $1.4 trillion by 2015

More than 80% of online population has used the internet

for purchasing goods or services.

Over 50% of the online population shop regularly online
Benefits of internet shopping abound

Are you a spectator or are you a seller online?

copyright© to Business Services Support Limited 2011
What can you sell online & benefits
You can sell almost everything online.
Goods and services of all types can be marketed online
The

benefits are significant and you don’t want to miss out.

Think of any type of business and check it on Google and
there is a good chance a site will be there selling a related
product or service.

copyright© to Business Services Support Limited 2011
Researching your market for
profitability
Is there a market for your business, online?
How big is the market?
Can you compete

in this market?

Can you make profit in the business?
How do you get objective answers?
How do you make your decisions?

https://adwords.google.com

copyright© to Business Services Support Limited 2011
Business Planning- you cannot go
without this


What is your product



Who is your target market



What is the price range for the market



What is the resources required for you to start a businesswebsite, human, suppliers (merchant account, utilities, PC,
telephone, other resources etc).



How would you market and sell to your customers



What is your financial projections

copyright© to Business Services Support Limited 2011
Tips for setting up your website store

Simple and easy
to navigate with
online shop
facility

Search engine
friendly- meta
tags and
descriptions,
keywords, meta
titles, contents
for optimisation
an

Cheap to
maintain- you
Reliable hosting
have control over
service provider
access and editing
with no downtime
contents without
as far as possible
the need for too
much expenditure

Testimonials in
videos and words
to persuade
customers

copyright© to Business Services Support Limited 2011
Selling your products versus affiliate
marketing


You can sell your products on you own websites or other
peoples website (E-bay, Amazon and other market places).



Selling on your website and other peoples website is another
option



You can find other peoples products from market places and
sell them for commission – affiliate marketing



Commission junction, Link Share, Amazon and many affiliate
programmes exist- watch out for scammers.

copyright© to Business Services Support Limited 2011
Selling your products versus Dropshipping


You can sell other peoples products on your own website and
get the suppliers to drop ship to your customers.



Drop-shipping should save you a lot in inventory costs and
capital investment



Drop-shipping requires reliable suppliers that ship
anonymously



Some working capital is required and there is still some risk of
charge back for fraud.



Strong supplier relationship management is required for
timely delivery and returns

copyright© to Business Services Support Limited 2011
Online Marketing Tips & Our
Training Courses

copyright© to Business Services Support Limited 2011
Our training Courses & Coaching
Programmes


Digital Marketing by renowned internet marketing expertsshort courses online plus qualification courses- internet
markteting fundamentals, social media marketing, per per click
advertising, youtube and video marketing, SEO fundamentals



Online courses in starting your own business, starting your own blog

site, business planning, financial management, sales and marketing, time
management, communication – live training plus videos and templates


ILM Business Enterprise Training Course- qualification based course



Books- My Business Is My Business & various other resources

copyright© to Business Services Support Limited 2011
Conclusion – The End


For more information about our courses visit:
http://www.businessservicessupport.com

copyright© to Business Services Support Limited 2011

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Online Startup Business Taster

  • 1. Business Start-up-How to Start An Online Business DELIVERED BY: Sheila Elliott FCCA, MBA Visit www.businessservicessupport.com Tel: 0845 226 4315
  • 2. Key Objectives  Overview of the online market space  What types of business are you interested in  Researching business opportunity for profit  Planning for your business- a business plan  The importance of website for effective online marketing  Selling own Vs other people’s products  Drop-shipping – does it really work  Online marketing tips copyright© to Business Services Support Limited 2011
  • 3. Overview of the online marketing space E-commerce sales are growing by over 19% per annum and estimated to be $1.4 trillion by 2015 More than 80% of online population has used the internet for purchasing goods or services. Over 50% of the online population shop regularly online Benefits of internet shopping abound Are you a spectator or are you a seller online? copyright© to Business Services Support Limited 2011
  • 4. What can you sell online & benefits You can sell almost everything online. Goods and services of all types can be marketed online The benefits are significant and you don’t want to miss out. Think of any type of business and check it on Google and there is a good chance a site will be there selling a related product or service. copyright© to Business Services Support Limited 2011
  • 5. Researching your market for profitability Is there a market for your business, online? How big is the market? Can you compete in this market? Can you make profit in the business? How do you get objective answers? How do you make your decisions? https://adwords.google.com copyright© to Business Services Support Limited 2011
  • 6. Business Planning- you cannot go without this  What is your product  Who is your target market  What is the price range for the market  What is the resources required for you to start a businesswebsite, human, suppliers (merchant account, utilities, PC, telephone, other resources etc).  How would you market and sell to your customers  What is your financial projections copyright© to Business Services Support Limited 2011
  • 7. Tips for setting up your website store Simple and easy to navigate with online shop facility Search engine friendly- meta tags and descriptions, keywords, meta titles, contents for optimisation an Cheap to maintain- you Reliable hosting have control over service provider access and editing with no downtime contents without as far as possible the need for too much expenditure Testimonials in videos and words to persuade customers copyright© to Business Services Support Limited 2011
  • 8. Selling your products versus affiliate marketing  You can sell your products on you own websites or other peoples website (E-bay, Amazon and other market places).  Selling on your website and other peoples website is another option  You can find other peoples products from market places and sell them for commission – affiliate marketing  Commission junction, Link Share, Amazon and many affiliate programmes exist- watch out for scammers. copyright© to Business Services Support Limited 2011
  • 9. Selling your products versus Dropshipping  You can sell other peoples products on your own website and get the suppliers to drop ship to your customers.  Drop-shipping should save you a lot in inventory costs and capital investment  Drop-shipping requires reliable suppliers that ship anonymously  Some working capital is required and there is still some risk of charge back for fraud.  Strong supplier relationship management is required for timely delivery and returns copyright© to Business Services Support Limited 2011
  • 10. Online Marketing Tips & Our Training Courses copyright© to Business Services Support Limited 2011
  • 11. Our training Courses & Coaching Programmes  Digital Marketing by renowned internet marketing expertsshort courses online plus qualification courses- internet markteting fundamentals, social media marketing, per per click advertising, youtube and video marketing, SEO fundamentals  Online courses in starting your own business, starting your own blog site, business planning, financial management, sales and marketing, time management, communication – live training plus videos and templates  ILM Business Enterprise Training Course- qualification based course  Books- My Business Is My Business & various other resources copyright© to Business Services Support Limited 2011
  • 12. Conclusion – The End  For more information about our courses visit: http://www.businessservicessupport.com copyright© to Business Services Support Limited 2011