Weitere ähnliche Inhalte Ähnlich wie BSREA 11/14/2012 Ähnlich wie BSREA 11/14/2012 (20) 1. Lonnie Stevenson Chris Riedel
(928) 716-6723 (928) 855-4196
Lonnie.BSREA@gmail.co Chris.BSREA@gmail.co
m m
2. Today’s Agenda – Part 1
Why You Should Use Pinterest
What is Pinterest
Who is on Pinterest
Knowing Pinterest vocabulary
How to get started
How to Pin
Pin Ideas
Board Ideas
Good Practices
© 2012
3. Today’s Agenda – Part 2
Going over Strategies for Pinterest
-What is your brand
-Going over keywords
-Who are your customers and what do they want
-Your customer habits. When are they on?
-Making it “Pretty”
-What is your purpose: RE Sales, New Referral Partners? Connect?
Execute?
-What are your goals? Revenue increase, Sales increase, Referral Partners
increase.
-Staying Consistent
Board Ideas
Getting Followers
© 2012
4. Why You Should Use Pinterest
Fastest site to reach 10 million uses in tech
history, (currently 12+ million users)
A call-to-action pin description sees an 80%
increase in engagement (Pinerly Study)
Daily Pinterest users have increased by more
than 145% since the beginning of 2012
(Mashable)
As of January 2012, American users spent an
average of 97.8 minutes on Pinterest (eMarketer)
More than one fifth of Facebook connected users
are on Pinterest daily, which represents more
than 2 million users, (Mashable)
© 2012
5. Why Pinterest?
Drives Traffic
Allows you to brand
Research
-Allows you to see what others are interested in
-What is popular
-What is trending
-Trending conversations
Allows you to connect with other Social
Sites like Twitter and Facebook
© 2012
11. What Is Pinterest
Allows you to Share products,
pictures and videos that link back
to the site they were found
Community for interaction
Users are encouraged to share or
“repin” other users pins
© 2012
26. Pinterest Vocabulary
PINS
Photo, Graphic or Video linked and shared
BOARD
Bulletin board of themed collection of photos, graphics and video
PIN IT BOOKMARKLET
Code added to browser which allows pinning from any website
SEO
Search Engine Optimization
FOLLOWERS
People who are following your pins and pinboards
© 2012
27. Pinterest Vocabulary
LIKES
Pretty much the same as a Facebook Like Button
COMMENTS
A Pin, much like Facebook status updates can be commented
on
SHARE
When you are finished pinning, you can share what you just
pinned on Facebook or Twitter
REPINS
Adding others pins to your own board. This is what makes
sharing content possible
© 2012
28. If You are Not Ready
to Use Pinterest
You can reserve your brand name
Connect to your website or blog
Watch what others are doing on
pinterest
© 2012
29. Setting Up a Pinterest Account
1. Go to Pinterest.com and join.
© 2012
30. Setting Up a Pinterest
Account
2. Click on 5 photo’s
that you find
interesting.
© 2012
33. Setting Up a Pinterest
Account
When you use Facebook to create an account, it does make you add the pinterest
app to your Facebook. This can be turned off once the account is created
© 2012
34. Setting Up a Pinterest
Account
Creating your Pinterest account using your email address.
© 2012
38. Editing Your Profile Information
The profile is important in laying the foundation of your online
presence. A nicely done profile alone can gain you trust from
your audience.
Be thorough
Upload your business logo or a nice headshot
Do not leave out any fields
put in a nice short description of your company
add links to your blog or website in the about section
use your keywords
For SEO (search engine optimization) purposes, it would be a good
idea to use the name of your website or your company as the profile
name
© 2012
40. Last step is to add the “pin it” bookmark to your
browser. This allows you to easily Pin anything
from whatever site you are on.
© 2012
46. Let’s Start Pinning!
If you have the link handy and you do not have the bookmark for your
browser you can click “Add a pin” and you can add the link there.
© 2012
47. Let’s Start Pinning!
If you click upload a pin, It will request you to browse your files and find what you want
to pin. After you choose the file this is what you will see
Choose the board you want to add the pin to, write a description and add a link where
you want the photo to go to. Then click pin it . When you add the URL below it is not
linking the photo. That you still need to do.
© 2012
50. This is also where you create a new board. Just click Create a board
© 2012
51. Now you can create your boards for you to pin to. Think of
your boards as categories. Boards are used to separate
different categories of content or interests
© 2012
52. Let’s Start Pinning!
Put curser over a pin and you will see all of these button to click. Just click like to like
© 2012
55. Let’s Start Pinning!
When someone Repins your pin, anyone going through their pins and seeing
this will see that the pin came from you. Entices them to click on the originator
of the pin.
© 2012
66. Making your Board Count
Make sure you have descriptive photos
Make sure the photos are quality
Tag and Link your photos
Have infographics
Helpful ideas
Use it everywhere. Facebook, Twitter,
Linkedin, Blogs and your website
© 2012
67. Good Practices
Play nice – Use nice words
Give credit where credit is due
Don’t make it all about you
Use original content as much as possible
Make it visual
© 2012
68. Part II Of Pinterest
Agenda
Have a Strategy
-Creating your brand (then use Keywords)
-Identifying your customers and their habits – When are they on? What do
they post? Who do they follow? What do they like or re-pin
-What is your purpose? Connect? Educate? Sell?
-What are your goals? Increase sales? Increase Revenue? Referral
partner increase? Increase Brand Awareness?
-Staying Consistent – You must post everyday
How to get followers
More Board Ideas
Board Critiques
© 2012
69. Create Your Brand
1) Getting compensated for your passion
1) Helping People Achieve the Ultimate….Homeownership
2) Set goals
3) Write down a mission
4) Write down your vision
5) Know what you do and who you serve
6) Create a development plan based on who you
are. Are you funny, goofy, a bookworm, nerdy,
sporty, etc.? (A quirk you can capitalize on)
7) Use keywords in your descriptions, captions,
about me, etc.
© 2012
70. Identify Your Customer
Men
Women
Married Couples
Engaged
Professionals – Police, Teacher, Firemen
Industries – Home Depot, Lowes, Disney, Hospital
What time are they on
What do they post
What do they like (info graphics, videos, pictures,
recipes, how to’s, DIY, etc.)
What do they buy
Who do they follow
© 2012
71. What is your purpose on Pinterest?
A. To Educate?
© 2012
72. What is your purpose on Pinterest?
B. To Sell?
(People only buy houses every 5-7 years)
© 2012
73. What is your purpose on Pinterest?
C. To Connect?
© 2012
74. What is your purpose on Pinterest?
C. Brand Recognition?
© 2012
75. What is your goal?
- Get xx buyer leads
- Get xx seller leads
- Get xx new referral/affiliate
partners
- Get xx new followers/day
- Get xx comments, re-pins or
engagements
© 2012
76. Strategy Map For Pinterest
1. Expose yourself
Let the world see who you are.
2. Get Followers & Engage them
Give them good quality content and pins
3. Drive Traffic
Get them to your website, blog, fanpage, or e-mail campaign
4. Sell Something
Let them buy your product/services – Video tips always have a CTA
© 2012
78. 1. Expose Yourself
B. Using Video
Create videos of what you know (or interview experts).
Share anything to do with home maintenance, (landscaping, pool, hardwood floors, etc. )
car maintenance, saving money, credit repair, marketing tips, social media tips,
coupons, recipes, technology, gardening, etc.
© 2012
79. 1. Expose Yourself
C. How to Photo’s or Videos
Snap some photos
as you are doing a
tip then you can easily use
Power Point to lay your
photos in or Adobe
Photoshop
© 2012
83. 1. Expose Yourself
C. Video testimonials from your customers
Video testimonials from your Referral Partners
© 2012
87. 2. Get Followers and Engage them
First, get your current audience engaged on Pinterest
Current Audience:
Email list
Website
Facebook
Twitter
Linkedin
Rolodex
Phone contacts (mobile)
© 2012
90. Getting Followers and Engagement
Second, Post on your Facebook & Twitter
-Let them know what you are talking
about, posting and sharing
-How is the content different from Facebook? Give them
a reason why they should follow both
-Let them know about any contests you are having that
ask them to engage on Pinterest
© 2012
91. Getting Followers and Engagement
Third, Get NEW followers on Pinterest
A. Follow other people
80% of pinners will follow who is following them
© 2012
92. Getting Followers and Engagement
B. Engage with other people and business’s by:
Repinning Liking Commenting
© 2012
95. Getting Followers and Engagement
Getting NEW followers on Pinterest
D. Using keywords
-You want to use words that you would want to appear
as a general search
© 2012
97. Getting Followers and Engagement
E. Add the “pin it” button to your website
This allows others to pin directly from your website
© 2012
98. Getting Followers and Engagement
E. Add the “pin it” button to your website
This allows others to pin directly from your website
© 2012
100. Getting Followers and Engagement
How often should you pin?
Don’t pin more than 8 pins in a sitting or per hour.
Post at different times of the day.
If you pin throughout the day it gives you more
of an opportunity for your pins to been seen.
- Post everyday - Consistency
© 2012
101. 3. Drive Traffic
5 Tips that make great pins and drive traffic:
1. Proper Captions
-Broad keywords, concepts and keyword categories.
Words used in captions are what allows your
pins to come up in search results.
-Captions with a call to action. Who I am. Who i help. How I Help them.
© 2012
102. Traffic
5 Tips that make great pins and drive traffic:
2. Edit your links
Always make sure your pin goes to a source! No dead pins
© 2012
103. Traffic
5 Tips that make great pins and drive traffic:
3. Don’t forget to add your prices if you are selling
To add a price all you have to do is put the price with the
$ sign in front of it and it automatically adds it for you
© 2012
104. Traffic
5 Tips that make great pins and drive traffic:
4. Use video.
People like to be entertained, taught and helped.
This is a great way to do that.
© 2012
105. Traffic
5 Tips that make great pins and drive traffic:
5. Original content
This is what allows you to add whatever source you want.
© 2012
106. Board Ideas
Great example of engagement through contests
They had other people submit T shirt Designs for their company. Great way to market their
company, illustrate their style, engage others, drive traffic to there website and make a sale.
© 2012
109. Board Ideas
Milestones.
USA Today used the 100th anniversaries of everything from Oreos to Fenway park.
Find a milestone that could relate to your brand
© 2012
111. Board Ideas
Products – books, free reports, credit repair, houses, home supplies
Featured Business Partners – realtors, CPA, Attorney, pool, landscape
Your Brand and What you Represent – American dream, stability
Saving Money/Coupons/Budgeting – B2B videos, QR codes, Local Biz
Decorating, renovation news, cleaning tips, staging a home
Recipes – on a budget, organic, just desserts,
Travel – Groupon deals, local hotels, unusual places
Your Favorite hobby – Biking, juicing, wine tasting, boating, cars
Gardening – seasonal ideas, landscaping, best times, etc.
DIY ideas – cleaning tips, painting, remodeling, plumbing, going green
Favorite Restaurants – Best eats in town with coupons
Marketing Tips – to Referral Partners
Mascot – Where in the world is Miss Kitty?
Quote/Inspirational – Who doesn’t like this?
Homeowner – buying, selling, maintaining, refinancing
© 2012
119. Who Is On Pinterest?
A place to buy and sell handmade or vintage items, and the arts and supplies for making them
© 2012
120. Who Is On Pinterest?
Perhaps a board that has examples of outfits
© 2012
121. Who Is On Pinterest?
Add: Fun videos of what their cars can do
© 2012
122. Who Is On Pinterest?
Add: Women and their tools
© 2012
123. Who Is On Pinterest?
More Keywords: DIY, garden, home design, etc.
© 2012
125. Recap
Have a Strategy
Creating your brand (then use Keywords)
Identifying your customers and their habits –
When are they on? What do they post? Who do
they follow? What do they like or re-pin
What is your purpose? Connect? Educate? Sell?
What are your goals? Increase sales? Increase
Revenue? Referral partner increase? Increase
Brand Awareness?
Staying Consistent – You must post everyday
How to get followers
Have several boards that support your brand
© 2012
129. Lonnie Stevenson Chris Riedel
(928) 716-6723 (928) 855-4196
Lonnie.BSREA@gmail.co Chris.BSREA@gmail.co
m m
THANK YOU!
Hinweis der Redaktion To consumers or to referral partners 7) Mortgage Doctor, The Mortgage Guys, Loans4You, Texas Mortgage Man, Texas Vet Loans, Hawaii Loans 411 or your personal name with something like Group added.
