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2012 trends

  1. 1. © 2011 Blue State Digital.com | Proprietary and Confidential 2012 digital trends Rob Blackie UK Managing Director, Blue State Digital 1 Tuesday, 31 January 12
  2. 2. © 2011 Blue State Digital.com | Proprietary and Confidential 2 PERSONALISATION Tuesday, 31 January 12
  3. 3. © 2011 Blue State Digital.com | Proprietary and Confidential Credit: Cynthia W http://bit.ly/AeYSx0 3 Tuesday, 31 January 12
  4. 4. © 2011 Blue State Digital.com | Proprietary and Confidential 4 Tuesday, 31 January 12
  5. 5. © 2011 Blue State Digital.com | Proprietary and Confidential 5 Tuesday, 31 January 12
  6. 6. © 2011 Blue State Digital.com | Proprietary and Confidential 6 Tuesday, 31 January 12
  7. 7. © 2011 Blue State Digital.com | Proprietary and Confidential 7 Tuesday, 31 January 12
  8. 8. © 2011 Blue State Digital.com | Proprietary and Confidential 8 Tuesday, 31 January 12
  9. 9. © 2011 Blue State Digital.com | Proprietary and Confidential 9 Tuesday, 31 January 12
  10. 10. © 2011 Blue State Digital.com | Proprietary and Confidential 10 Tuesday, 31 January 12
  11. 11. © 2011 Blue State Digital.com | Proprietary and Confidential 11 Tuesday, 31 January 12
  12. 12. © 2011 Blue State Digital.com | Proprietary and Confidential 12 Tuesday, 31 January 12
  13. 13. © 2011 Blue State Digital.com | Proprietary and Confidential Questions to consider •Do your friends, fans and customers feel that you care about them personally? •Are you reducing or increasing the number of parallel pots of data you have about your customers? How can you join them up? •Are you integrating your social media strategy with your broader comms strategy? 13 Tuesday, 31 January 12
  14. 14. © 2011 Blue State Digital.com | Proprietary and Confidential 14 GLOBALDIGITAL Tuesday, 31 January 12
  15. 15. © 2011 Blue State Digital.com | Proprietary and Confidential 15 Tuesday, 31 January 12
  16. 16. © 2011 Blue State Digital.com | Proprietary and Confidential 16 Tuesday, 31 January 12
  17. 17. © 2011 Blue State Digital.com | Proprietary and Confidential 17 Tuesday, 31 January 12
  18. 18. © 2011 Blue State Digital.com | Proprietary and Confidential Amnesty: Guantanamo 18 Tuesday, 31 January 12
  19. 19. © 2011 Blue State Digital.com | Proprietary and Confidential 19 Tuesday, 31 January 12
  20. 20. © 2011 Blue State Digital.com | Proprietary and Confidential Questions to consider •What’s your global footprint? •Do you have beneficiaries or allies anywhere globally who you can use as spokesmen or campaigners? What about your opponents? •Are you monitoring for unexpected issues from your global stakeholders? 20 Tuesday, 31 January 12
  21. 21. © 2011 Blue State Digital.com | Proprietary and Confidential 21 MOBILEINTERNET GOESMAINSTREAM Tuesday, 31 January 12
  22. 22. © 2011 Blue State Digital.com | Proprietary and Confidential 22 Tuesday, 31 January 12
  23. 23. © 2011 Blue State Digital.com | Proprietary and Confidential 23 Tuesday, 31 January 12
  24. 24. © 2011 Blue State Digital.com | Proprietary and Confidential 24 Tuesday, 31 January 12
  25. 25. © 2011 Blue State Digital.com | Proprietary and Confidential 25 http://www.barackobama.com/ Tuesday, 31 January 12
  26. 26. © 2011 Blue State Digital.com | Proprietary and Confidential 26 Tuesday, 31 January 12
  27. 27. © 2011 Blue State Digital.com | Proprietary and Confidential 27 Tuesday, 31 January 12
  28. 28. © 2011 Blue State Digital.com | Proprietary and Confidential How to.... 1. Revise 2. Snog 3. Reference 4. Wallpaper 5. Draw 6. Sleep 7. Flirt 8. Geek 9. Pronounce 10. Shuffle 28 What is/are... 1. AV 2. Scampi 3. Truffles 4. Piles 5. 4D 6. Cookies 7. Copyright 8. Zumba 9. icloud 10. Probate Tuesday, 31 January 12
  29. 29. © 2011 Blue State Digital.com | Proprietary and Confidential Questions to consider 1. Is mobile baked into your communications strategy from the planning stages? 2. Do your core functions digitally work seamlessly on mobile? 29 Tuesday, 31 January 12
  30. 30. © 2011 Blue State Digital.com | Proprietary and Confidential 30 THANKYOU Tuesday, 31 January 12

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