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the so-called end of                                              unlimited bandwidth                                     ...
DISCLAIMER              I am NOT a network guru...                           I might be completely wrong!http://www.flickr....
designing for mobile devices is                                         not simply design for smaller screens...http://www...
designing for network                                                 efficiency is not optional...http://www.flickr.com/phot...
why?
you may have received                                                   an unexpected txt recently...http://www.flickr.com/...
“   Your unlimited data promotion ends on    the date of your next bill. Which is when your    new 500MB a month data allo...
according toYour 500MB data allowance will enable you to (approximately):send 500,000 emails, without attachmentsor send 1...
“   Expect monthly average monthly data usage       to be around 325MB by end of 2010...                      US Mobile Da...
that’s lovely and all, but...http://www.flickr.com/photos/wonderferret/215802064
“...iPhone reports I’ve exceeded my monthly bandwidth cap by 4GB. Bugger. (how do I figure out what drained that bandwidth?...
let’s try a little experiment...http://www.flickr.com/photos/maxwellgs/4267311036
turn your Wi-Fi off temporarilyStep 1                                               Step 2Select ‘Wi-Fi’ in ‘Settings’...  ...
reset your usage statistics                                                                                               ...
very cautious                                                          or for the geeks among us...                       ...
briefly                                                   now use your iPhone...http://www.flickr.com/photos/carbonnyc/51401...
reset, record, repeat...                                              record results +                              record...
here’s my data usage...                        a new month...                                      0KB                   0...
comedy sketch                                              40.6 MB over 05:28                             refresh + tweet ...
refresh + update status                                                                                       803KB over 0...
conference talks                                                             113 MB over 00:20                            ...
and that’s before lunch...http://www.flickr.com/photos/adactio/274644831
please turn your Wi-Fi back on                                                                                        netw...
the demand upon a resource tends to                               expand to match the supply of the resource              ...
“                                                                    the Internet!...significant shift in 2010 as (globally...
so the demand is obviously there,                                                      but let’s look at the supply...http...
5 MBps                                 90%       2G                                                                       ...
150 MBps                                21%       2G                                                                      ...
1,000 MBps                               0% 2G                                                                        actu...
“   Consumers do not understand the technical alphabet soup    of technologies involved in 4G, but for our purposes we    ...
“      ...fact is that there are no IMT-Advanced–or 4G–                systems available or deployed at this stage.       ...
don’t panichttp://www.flickr.com/photos/alexnormand/2916476207
“...the idea of buying service from wholesalers andthereby offloading data traffic as an excellentmethod for handling [the pro...
bandwidth as a commodity...http://www.flickr.com/photos/pinkmoose/2461093066
oddly familiar...not so long ago...
yes, that                   Enron Open Bandwidth Commodity Trading Servicehttp://www.internetnews.com/xSP/article.php/2538...
anyway...
http://www.mobypicture.com/user/andrewgrill/view/7998275/sizes/full                              the mobile industry oxymo...
smartphone users:                                                     I want my unlimited datahttp://www.flickr.com/photos/...
“   ...a large number of light users, people consuming less    than 200MB of data per month, prefer unlimited plans...    ...
greater bandwidth is coming,                                                        but not as fast as many would like...h...
operators are cutting prices with the idea                                              to generate revenue from data...  ...
...via free content, with operating cost                                                             based on data consump...
in the meantime...
designing for mobile devices isn’t simplya matter of taking screen size into account...
...design for network efficiency**you also need to design for context, but that’s another discussion...
a few network efficient                                                          design strategies...http://www.flickr.com/ph...
filter
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam pharetra dignissim consectetur. Donec ut nisl nisi, et pretiu...
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam pharetra dignissim consectetur. Donec ut nisl nisi, et pretiu...
Lorem ipsum dolor sit amet, consectetur adipiscingelit. Nam pharetra dignissim consectetur. Donec utnisl nisi, et pretium ...
this includes markup...      soup is best      served in a bowl...                                                we see t...
well structured & meaningful        contains       71%       less filler                               <h1>Hello World!</h1...
“full web”                vs.     “mobile web”basic comparison of The New York Times and The Guardian websites on the iPho...
more clicks to find                        relevant contentrequires pinch + zoom        each page requires        an almost...
no pinch + zoom             fewer clicksmuch lessbandwidth required
996.3 KB                                  81.2 KB mobile optimised sites are far more network efficient
filter   compress
appropriately resize and compress                                                           media for each device         ...
appropriately resize and compress                                                           media for each device         ...
appropriately resize and compress                                                              media for each device      ...
appropriately resize and compress                                                           media for each device large.jp...
/*! * jQuery JavaScript Library v1.4.4 * http://jquery.com/ * * Copyright 2010, John Resig * Dual licensed under the MIT o...
(function(E,B){function ka(a,b,d){if(d===B&&a.nodeType===1){d=a.getAttribute("data-"+b);if(typeof d==="string"){try{d=d===...
data formats do matter...   XML         JSON94 KB       76 KB          same data,         20% lighter...
XML     JSON18.5 KB   14 KB                80% smaller              when compressed              and compression can      ...
but unpacking requires time...http://www.flickr.com/photos/spine/436111793
?                                                  use strategically                     CSS            XML   HTML   JSON ...
reuse existing data formats in                                     creative + efficient ways...                       ...ser...
rendered + optimisedproxy browser        on proxy server...                     off-load to the server...                  ...
...a little information design                             can significantly reduce data transfer1 year of data <1KB       ...
filter   compress   cache
moving the same bits around                                                   eventually gets expensive...http://www.flickr...
conveniently store bits so                                                       they can be reused in the future...http:/...
cache as much as possible...                          must be requested                                         from the n...
filter   compress   cache   communicate
global seings could be used                                                         by other applications to             ...
On more teeny button...                                 Usage ProfilesAdd an extra button that launches a ‘Usage           ...
communicateLoading...                                             Loading revisited...Mobile browsers currently provide a ...
...equivalent efficiency                                         ratings for data?                                    point ...
filter   compress   cache   communicate
oh, and don’t forget...
filter   compress   off-load   cache   communicate
off-load high bandwidth                                                        activities and services to Wi-Fi...http://ww...
No Wi-Fi Network Available                             Option to defer activity due to lack of Wi-FiApplication simply che...
filter   compress   off-load   cache   communicate
design for network                                                  efficiency is essential...http://www.flickr.com/photos/li...
mobile data shouldn’t be the                                                                 luxury it currently is...    ...
thank you                       hello@yiibu.comhttp://www.slideshare.net/bryanrieger/the-end-of-unlimited-bandwidth
(function(E,B){function ka(a,b,d){if(d===B&&a.nodeType===1){d=a.getAttribute("data-"+b);if(typeof d==="string"){try{d=d===...
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