Android capacitive displays HTML 5
Twitter app store Moore’s Law web 2.0 iPhone It’s been an interesting few years! APIs augmented reality widgets haptics One Web
...this is all well and
good, but is any of it trickling down to people http://www.flickr.com/photos/kiwanja/3169447879 with more limited resources?
“The digital divide refers to
the gap between people with effective access to digital and information technology, and those with very limited or no access at all.” - Wikipedia http://www.flickr.com/photos/featheredtar/3081108482
low cost devices infrastructure fast
networks cheap data ecosystem open platforms standards browsers regulations usability local skills capacity local content challenges literacy to mobile usage electricity security
cheaper and more accessible Access
to... than a desktop computer 1. low-cost mobile handsets 2. a free standards-compliant browser 3. locally-created web services and information
cheaper and more accessible Access
to... than a desktop computer web content is simple 1. low-cost mobilehandsets and cheap to create, and update 2. a free standards-compliant browser 3. locally-created web services and information
cheaper and more accessible Access
to... than a desktop computer web content is simple 1. low-cost mobile handsets and cheap to create, and update 2. a free standards-compliant browser 3. locally-created web services and information the most relevant content is local and the web is an ideal vehicle to disseminate information
which is *roughly 1/2 the
number of people living here... *2009 estimates put the population around 6.79 billion inhabitants...
smartphone sales are rising, but
are still only 17%* of devices worldwide 52% Japan 50% 25% N. America 21% W. Europe 23% 20% 8% EEMEA 8% APAC 7% 6% Lat. America 5% 3% 0 15 30 45 60 Market share 09 Market share 08 source: Morgan Stanley, Smartphone shipment share 08-09
XHTML MP browser (hopefully) indirect
manipulation ...most people, own a mobile that looks something like this... http://www.flickr.com/photos/kiwanja/3169478287
Nokia 19% Samsung Other LG
34% RIM 2% Nokia 2% Sony Ericsson 2% 3% Motorola 3% Apple 3% HTC 3% ZTE 9% 20% G’Five LG Samsung Others mobile market share in 2010 Worldwide Mobile Device Sales to End Users in 2Q10 (Thousands of Units, total: 324,556.8) http://www.gartner.com/it/page.jsp?id=1421013
Nokia 19% Samsung Other LG
34% RIM 2% Nokia 2% Sony Ericsson 2% 3% Motorola 3% Apple 3% HTC 3% ZTE 9% 20% G’Five LG Samsung Others lots of newcomers Worldwide Mobile Device Sales to End Users in 2Q10 (Thousands of Units, total: 324,556.8) http://www.gartner.com/it/page.jsp?id=1421013
Indian manufacturers primarily compete on
retail and wholesale price, and the inclusion of relevant local features. • Dual SIM • Radio • Flashlight • 20-30 day standby • Dust resistance • Theft tracking • Preloaded local content
Multi-SIM capability is the most
common features across all small Indian manufacturers. (in fact, across all smaller manufacturers regardless of country)
Features are fine tuned to
aggressively compete with larger manufacturers. Micromax X1i Nokia C1 €30 €30 • Dual SIM with • Dual SIM with dual standby ‘hot-switch’ • Both SIMs • Press button to available at all swap from one SIM times to another • Enables users to • Enables family save money by members to share using each SIM for one mobile or different easily swap SIMs purposes. when traveling (people love these, (standby time on operators...not so much) this devices is 6 weeks!) (for more on this topic, see “The Economist: Nokia gets dual-sim religion”
G’Five portfolio of 300 handsets
2 released each month sold in (India, Egypt, Saudi Arabia, Nigeria, Kenya, Pakistan, Nepal, Bengal, Peru) , 300 handsets, 2 new models launche per week
Egypt Nepal Saudi Arabia Pakistan
India Nigeria Peru Kenya G’Five also sells handsets around the world including India (where it is the #3 brand). (if you’re paying attention...MicroMax is also supposedly the #3 brand :-)
Other Chinese manufacturers such as
ZTE and Huawei are also shipping devices to the America and Europe. ZTE sells over a million devices annually in the UK
Shanzhai “bandit” devices from China
fake Blackberry fake iPhone OS fake Opera Mini fake Vodafone Say hello to the ever stylish and most desirable “Voda-Pod-Berry”
13% of global mobile phone
supply is produced by small unlicensed suppliers i.e. devices with no IMEI source: Nielsen
For regional brands, bundling local
variants of an app is cheaper than licensing Google’s alternatives, and provides more opportunities for inclusion of local content Local Android store and mapping local ‘Blueberry’ service app store shipping with Spice Mi300 Malaysia local applications
regional models range from £70-£100
(compared to £200-300 for devices by larger brands such as Samsung) Huawei IDEOS Spice Mi300 Nexian A890 worldwide* India, Malaysia Indonesia and lower price points *IDEOS designed with Google especially for low-cost market.
While a £70 smartphone is
great, devices at the lowest end of the market are still very basic, yet remain unaffordable to many consumers. Vodafone 150 Nokia 1280 USED Nokia 3210 $15 $30 ~$4 Cheap and functional for voice, SMS, some include a flashlight...but no browser.
As the freely available and
high quality mobile operating system becomes workable on most phones, the Chinese knock-off phones are now much more likely to be using Android/OPhone. ” It is the low-hanging fruit option.... ...those knock off phones are the present reality of many targetable markets today, including East Africa’s. Android fragmentation is replacing complete fragmentation. - ICTWorks.org http://www.flickr.com/photos/kiwanja/3170269018
1. low cost mobile devices
2.a free standards-compliant browser 3.locally created web services and information
mobile proxy browsers proxy browser
rendered + optimised on proxy server... limited + costly data free + unlimited data proxy server bbc.co.uk
Advantages of proxy browsers... 1.
dramatically lower data costs* 2. web pages load 2-3x faster over 2G networks 3. can instantly provide support for modern web technologies (e.g. HTML 5) on older devices *Opera Mini for example compresses data up to 90 percent.
mobile browser market share wow!
wow! Data Source: http://gs.statcounter.com Published Under a Creative Commons Attribution 3.0 Unported License You are free to copy, distribute and transmit the work and to adapt the work providing it is attributed to www.icrossing.co.uk http://www.flickr.com/photos/icrossing_uk/4342659861
UC Browser 60% market share
in China iPhone Android Symbian Blackberry Windows or any JAVA MIDP 2 and CLDC 1.0+ device
a good proxy browser can
breathe new life into old or lower-spec devices HTML 4.01 poor JavaScript XHTML MP one of the first support 1.1 HTML 4.01 browsers BlackBerry 8520 5130 Xpress Music Nokia N70 circa 2009 circa 2007 circa 2005 one of the top selling devices in the world today* *based on review of Opera Mini and AdMob usage statistics
...or instantly add value to
a smaller manufacturer’s product line... Micromax embeds Opera Mini on many devices. UC has recently signed a deal with Indonesian manufacturers and operators to pre-install its browser on their local devices.
...or simply lower data costs
on your favourite smartphone device with highest Opera Mini traffic in UK and US for July 2010 source: Opera State of the Mobile Web July 2010
1. low cost mobile devices
2.a free standards-compliant browser 3.locally created web services and information
finding examples of locally created
content and services proved challenging... (so I will unfortunately generalise quite a bit in this section...)
...and a growing number of
useful services offered by NGOs and philanthropic commercial organisations in the area of education, agriculture, health and commerce. http://www.flickr.com/photos/ricephotos/2679180720
Major challenges to the development
of services include poor infrastructure, high device and airtime costs, and lack of ecosystem maturity (e.g. number portability, taxation, standards, policy.) http://www.flickr.com/photos/kiwanja/3170244160
There are however many successful
initiatives around m-payments and m-transactions using ubiquitous technologies such as SMS and USSD. Unstructured Supplementary http://www.flickr.com/photos/wwarby/2404556325 Service Data.
Services such as M-Pesa, initially
developed as a mobile money transfer platform have also been ‘adapted’ by consumers for other uses such as saving money, paying bills and buying goods. http://www.flickr.com/photos/kiwanja/3169409467
In this region, the heavy
colonial influence has resulted in good infrastructure, early ICT usage, and a strong level of brand and marketing awareness. http://www.flickr.com/photos/gianvc/3543932785
Terrestrial telecommunications have however remained
poor. In Jakarta, home ADSL costs close to $100/mth. By comparison unlimited mobile data on a pay as you go Blackberry costs only ~$17/mth. http://www.flickr.com/photos/gianvc/3544738106
The proximity to China (and
the presence of large ethnic Chinese communities throughout the region) means low-cost (and knock-off) devices have been available from the very start.
Use of social media in
http://www.flickr.com/photos/istolethetv/4579844255/ APAC is huge....
Indonesia’s social media habits are
now somewhat legendary. #1 Twitter and MyGamma user base #2 Opera Mini user base #3 Yahoo Go, Taptu and Facebook user base http://www.flickr.com/photos/basibanget/3726248376
initiatives such as 0.facebook are
reducing usage costs for consumers • Agreement between Facebook and >50 operators worldwide. • Available in 70 languages. • Specifically optimised to render on low-end devices. • No data charges when browsing the site itself. 0.facebook.com 100 million people browse Facebook on mobile, source: Facebook
High social media use is
helping improve communication during elections, natural disasters and social initiatives. http://www.flickr.com/photos/ricephotos/2679727722
In the Philippines use of
SMS, blogging and social media are extensive and often used to keep in touch with family http://www.flickr.com/photos/ricephotos/2679751654/ members working overseas.
In fact economic migration has
been one reason for the increase in social media usage worldwide. http://www.flickr.com/photos/paulk/307442120
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