A short presentation by Bryan Rieger of Future Platforms at MEX 2008 framing a discussion around fashion vs function.

1. Is fashion is a stronger motivator
than functionality?

2. Fashion
The term quot;fashionquot; usually applies to a prevailing mode
of expression, but quite often applies to a personal
mode of expression that may or may not apply to all.
Inherent in the term is the idea that the mode will
change more quickly than the culture as a whole. ...
en.wikipedia.org/wiki/Fashion

3. Is pink haute couture in mobile?
How important is colour to the user experience?

4. Are you willing to ship a device today
without GPS or an accelerometer?

5. Are you willing to ship a device today
without a camera?

6. Just how important is touch actually?
Is poorly implemented touch better than old reliable keys and buttons?

7. applications, wallpapers, themes, audio, video, etc.
Is software fashion (or art)?
Could it be?

8. Mary wants to personalize her mobile...
It’s spring, romance is in the air and a new ________ sure would spruce things up!

9. sex, love, cutie, baby, poker, bling, weed, funny, evil, cool...
...is this really self-expression for Mary?
I’m sure it is for young men in certain cultures...

10. Or Takeshi?
I’m looking for a ________ that goes with my pine cones.

11. boutique + bazaar
The browsing and selection experience also counts...

12. What is the overall experience?
Presentation and quality of goods on offer combined with ease of purchase/delivery.

13. and remember...

14. Fashion changes faster than culture!
What do we do with devices that are no longer (or never were) fashionable?

15. 2003 2007

16. 2007 San Francisco
iPhone far and away one of the most fashionable devices.

17. 2007 South East Asia
Nokia 6600 still a very popular (and fashionable) device in this region.

18. Thank you.
Bryan Rieger <bryan.rieger@futureplatforms.com>