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Ā
Going Mobile (2010) by Yiibu
1. Going Mobile
a selection of thoughts on the 2010 mobile landscape from yiibu
http://www.ļ¬ickr.com/photos/ralphunden/2981403903
2. envir
onme
nt focused user
privacy
reliable
network
unlimited mobile is diļ¬erent...
data
comfy chair
full-sized keyboard
work surface
http://www.ļ¬ickr.com/photos/fuzzcat/22019163
reliable power source
3. inconsistent
networks
varied environments varied privacy
limited
display +
memory diļ¬erent constraints...
limited
CPU
varied input methods
varied form factors
limited baīery life
http://www.ļ¬ickr.com/photos/whiteafrican/2736565604
4. varied environments varied privacy and contexts
a private device in an often public context
http://www.ļ¬ickr.com/photos/whiteafrican/2736565604
5. expect distractions
āLife is what happens to you while you're
busy making other plans.ā ā John Lennon
http://www.ļ¬ickr.com/photos/agharass/4818032706
8. a few āwalled gardensā
http://www.ļ¬ickr.com/photos/hawksanddoves/325231714/
9. where operators once ruled...
http://www.ļ¬ickr.com/photos/pagedooley/4313864280
10. via private networks
caller
a
d
receiver
c b
switching centre
base-station
transcoding, bandwidth limitations, service blocking and no packet neutrality
11. and exclusive decks
exclusive
real estate
http://www.ļ¬ickr.com/photos/heliotrop3/3913546727
25. 1,802,330,457
number of internet connections in the world
26% of the worldās population at the beginning of 2010 ā http://www.internetworldstats.com
26. 4,600,000,000
number of people with mobile devices
68% of the population at the beginning of 2010 ā U.N. Telecommunications Agency, http://www.itu.int
30. mail
camera wiļ¬
touch hi-res colour display
music
feature
internet
video
navigation convergence
voice
gestures
bluetooth
full web browser
messaging
apps
3G
31. mail
camera a big screen...
wiļ¬
touch hi-res colour display
music
internet
video
navigation
voice
gestures
bluetooth
full web browser
messaging
apps
3G with a buīon or two!
an almost blank canvas...
33. 19% Nokia
Other Samsung
34% LG
2% Nokia RIM
2%
2% Sony Ericsson
3% Motorola
3% Apple
3% HTC
3% ZTE
GāFive
9% 20% Others
LG Samsung
made by many OEMS...
Worldwide Mobile Device Sales to End Users in 2Q10 (Thousands of Units, total: 324,556.8)
http://www.gartner.com/it/page.jsp?id=1421013
34. with countless routes to market...
Samsung Apps PocketGear
Blackberry AppWorld O2 Litmus
Windows Marketplace for Mobile GetJar
LG Application Store Motorola Shop4Apps
Dell Mobile Appstore
Sony Ericsson PlayNow
Vodafone Apps
Orange Application Shop
35. "The future is already here ā
itās just not evenly distributed."
ā William Gibson
http://www.ļ¬ickr.com/photos/kiwanja/3169447879
49. thereās Waldo
a
connecting with our audience
http://www.ļ¬ickr.com/photos/jamescridland/613445810
50. Samsung Apps via App Stores
Blackberry AppWorld O2 Litmus
PocketGear
Windows Marketplace for Mobile
LG Application Store GetJar
Sony Ericsson PlayNow Motorola Shop4Apps
Dell Mobile Appstore
Vodafone Apps
Orange Application Shop
51. just diļ¬erent decks...
more exclusive real estate...
http://www.ļ¬ickr.com/photos/heliotrop3/3913546727
92. design for personal time
http://www.ļ¬ickr.com/photos/akashkurdekar/2959140399
93. design for health, learning & quality of life
http://www.ļ¬ickr.com/photos/goincase/4647893507
94. "How do we design to be sometimes oļ¬
in a world that is itself always on?"
ā Marko Ahtisaari, Director of Design Strategy, Nokia
http://www.ļ¬ickr.com/photos/featheredtar/3081108482
95. "To be able to ļ¬ll leisure intelligently
is the last product of civilisation..."
ā Bertrand Russell, Conquest of Happiness (1930)
http://www.ļ¬ickr.com/photos/sergemelki/349313011