Here's the session I presented at the Fundraising Ireland 2010 National Conference at Croke Park in Dublin on 24/03/10.
It introduces the idea of Online Community Fundraising (aka Community Fundraising 2.0) starting with an understanding of the networked society, then examining specific data on the Irish online marketplace, before some case studies and ideas of how fundraisers need to change the way they work to be better equipped to engage with supporters through social media
Corporate Profile 47Billion Information Technology
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Fundraising Ireland 2010 Online Community Fundraising Session
1. Community Fundraising 2.0 the future of fundraising in our networked society Bryan Miller Marketing & Fundraising Consultant Strategy Refresh [email_address]
4. How best to capitalise on the opportunities offered by social media as part of an effective fundraising strategy is something everyone is still working through Weâre all in much the same boat!
11. This is NOT all about technology Itâs about people becoming increasingly able to select their own network of influencers
12.
13. From traditional, distant sources of authority To closer, more personal sources - like family, friends, colleagues, and shared interest networks The Personalisation of Authority
18. Web 2.0 acceleration Every minute, 24 hours of video footage is uploaded to YouTube 1 1: youtube-global.blogspot.com, 17/03/10 2: Facebook Press Room stats 3: Blog.twitter.com, 22/02/10 Facebook now has over 400m active users (more than the whole population of the USA) and 50% of active users log-on in any given day 2 Twitter users send 600 Tweets every second 3
26. â The future of fundraising is to stop interrupting what people are interested in and to become what people are interested inâ What does this mean for the future of fundraising?
27. Donor Fatigue? Compassion Fatigue? Fundraiser Fatigue? The future of fundraising? Recession?
36. â A new set of online tools makes this approach not just a possibility, but also an imperative for any organization hoping to grow. Give your fan club a megaphone and get out of the way.â* *Seth Godin. Flipping the Funnel http://www.sethgodin.com Community Fundraising 2.0
45. Easy to use online tools are now freely available for anyone to use to fundraise amongst their own personal networks on your behalf Community Fundraising 2.0
46. But you will still need to invest in good email software to engage most effectively with them
48. Combining the enthusiasm, skills and networking experience of Community Fundraisers with the data-led discipline of Direct Marketing Community Fundraising 2.0
49. Combining the enthusiasm, skills and networking experience of Community Fundraisers with the data-led discipline of Direct Marketing Community Fundraising 2.0 Contact Lists Communities Crowd Funding Campaigns FROM TO Campaign Managers Content Managers
50. First, find and map your online communities From Contact Lists to Communities
71. â The future of fundraising is to stop interrupting what people are interested in and to become what people are interested inâ
72. Community Fundraising 2.0 the future of fundraising in our networked society Bryan Miller [email_address] @millbry givinginadigitalworld.org strategyrefresh.com
Hinweis der Redaktion
Individuals within our networked society are increasingly surrounding themselves with personally-defined networks through which they navigate the baffling array of consumption choices available to them.