Our Social Persuasion preso re-purposed to be more "small town" friendly. Part of a 101 level presentation that we use to introduce clients to the Social Web. There are a few holes in this presentation (values/process/tools), because we can't give away all of the goods for free....maybe we should call it the Freemium version.

1. Social Influence
Introduction to Social Media Marketing
September 10, 2009
bryan.jones@cjrw.com
Text “Jones” to 50500

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The Shift In Cultural Behavior

3. #tigs
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6. Who+How
Creators
Critics
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Joiners
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Spectators
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US Online Adults Social Participation
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Social Technographics Ladder® Forrester Research

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US Online Adults Social Participation
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Social Technographics Profile® Forrester Research

8. Social Networking
31% White, Non-Hispanic
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Pew Internet & American Life Project December 2008 Tracking Survey

9. Social Networking
43% Black, Non-Hispanic
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Pew Internet & American Life Project December 2008 Tracking Survey

10. Social Networking
48% Hispanic
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Pew Internet & American Life Project December 2008 Tracking Survey

11. Facebook #s
250M+Active Global Users
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Facebook Internal Statistics 2009

12. Facebook #s
120M+Daily Users
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Facebook Internal Statistics 2009

13. Facebook #s
2/3+ Users Are Outside of College
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Facebook Internal Statistics 2009

14. Facebook #s
35+ Fastest Growing Demographic
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Facebook Internal Statistics 2009

15. Facebook #s
22% Internet Traffic Into Facebook 12/08
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Facebook Internal Statistics 2009

16. Sample Facebook TouchGraph
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17. Facebook - Default Wall View
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18. Facebook Commercial Fan Page
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19. Facebook Commercial Fan Page
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20. Facebook Internal Messaging
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21. Facebook Group Page
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22. Twitter #s
1,382%
Growth From 3/08 - 3/09
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Nielsen Online March 2009

23. Twitter #s
27M+ U.S. Users
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Pear Analytics Twitter Study Aug. 2009

24. Twitter #s
55% Female Users
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Pear Analytics Twitter Study Aug. 2009

25. Twitter #s
27% Users Are Active
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Pear Analytics Twitter Study Aug. 2009

26. Twitter Profile View
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Twitter As A Customer Service Channel

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Twitter As A Customer Service Channel

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Twitter As A Customer Service Channel

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Twitter As A Customer Service Channel

31. Twitter As A Promotions Channel
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32. Twitter As A Promotions Channel
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33. Twitter As A Promotions Channel
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34. Twitter As A Promotions Channel
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35. Twitter As A Promotions Channel
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36. Twitter As A Promotions Channel
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37. Twitter As A Promotions Channel
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38. Values Social Engagement Essentials
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39. Be Honest
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40. Be Relevant
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41. Be Amazing
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42. Be Generous
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Process For Moving From Theory To Action

44. Social Engagement Process
Discovery
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45. Social Engagement Process
Strategy
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46. Creative
Development
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Social Engagement Process

47. Community
Engagement /
Management
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Social Engagement Process

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Susan G. Komen For The Cure: Arkansas

49. Outreach and Communications
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50. Leadership and Support
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51. Personal Interaction
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Event Updates and Community Management

53. Case Study Oxford American Magazine
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54. Social Content Development
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Community Management and Culture Leadership

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Community Management And Content Sharing

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Community Management and Content Development

58. Social Influence
Introduction to Social Media Marketing
September 10, 2009
bryan.jones@cjrw.com
Text “Jones” to 50500

59. Tools Social Applications
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60. RSS Reader (Google Reader)
Tools
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61. Twitter Extensions (CoTweet)
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Twitter Extensions (Pea Shoot App)

63. Twitter Extensions (TweetDeck)
Tools
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Social Media Monitoring (Radian6)

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Social Media Monitoring (Radian6)

66. Social Influence
Introduction to Social Media Marketing
September 10, 2009
bryan.jones@cjrw.com
Text “Jones” to 50500

67. Influencers
Books/Audiobooks
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68. Influencers
Books/Audiobooks
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69. Influencers
Books/Audiobooks
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70. @jowyang @jasonfalls
@armano @paulisakson
@faris @awolk
@jonathanbriggs
@mashable @iA
@gapingvoid
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@convagency
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@briansolis
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@charleneli
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People Who‘ve Earned The Right To Be Heard
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73. Interior of old diner fans Downtown
http://www.istockphoto.com/ http://www.istockphoto.com/ http://www.istockphoto.com/
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Sign On A Brick Wall Crowd at a rock concert fans
http://www.istockphoto.com/ http://www.istockphoto.com/ http://www.istockphoto.com/
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