The Seven Elements of a Total Internet Presence (2010)

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Bryan Huber

An overview of creating a Total Internet Presence for your organization.

Technology Business

The Seven Elements of a
Total Internet Presence

Columbus AMA

Bryan Huber, Chief Interactive Ofﬁcer
Dave Culbertson, Chief Lightbulb

About Bryan

Bryan Huber
Chief Interactive Ofﬁcer

Quick facts:
» Involved in the internet before
Al Gore invented it
» Built ﬁrst corporate website in 1996
» On LinkedIn since 2003
» Joined Paul Werth Associates in 2010

©2010 Paul Werth Associates | Columbus AMA

About Dave

Dave Culbertson
Chief Lightbulb

Quick facts:
» Started at CompuServe in 1990
» AOL and Mapquest
» Co-founded Columbus Web
Analytics Wednesday
» Is a Disney fanatic

©2010 Paul Werth Associates | Columbus AMA

Interactive Session

We’re like Elvis & Costello

©2010 Paul Werth Associates | Columbus AMA

Interactive Session

Please ask questions
as we go through
the presentation.

©2010 Paul Werth Associates | Columbus AMA

Total Internet Presence

A combination of internet-focused
Strategy, Design
Analytics, Optimization
Communications, Technology…

©2010 Paul Werth Associates | Columbus AMA

©2010 Paul Werth Associates | Columbus AMA

What are the
Seven Elements
Total Internet Presence?

Total Internet Presence

THE SEVEN ELEMENTS

• Measurability • Shareability

• Usability • Sociability

• Visibility • Ubiquity

• Findability

©2010 Paul Werth Associates | Columbus AMA

The Seven Elements

©2010 Paul Werth Associates | Columbus AMA

The Seven Elements

MEASURABILITY
• Can’t manage what you don’t measure
• Are we achieving success?
• Examples:
• Website
• Search engine rankings
• Customer sentiment

©2010 Paul Werth Associates | Columbus AMA

The Seven Elements

USABILITY
• Can your target audience use it without
difﬁculty?
• Consistency
• Clear path to conversion points, efﬁcient
forms
• Credibility
• Always “Be in Beta”

©2010 Paul Werth Associates | Columbus AMA

The Seven Elements

VISIBILTY
• Print, Radio, TV
• Web Banner Ads
• “Buzz”
• Press coverage
• Word of mouth

©2010 Paul Werth Associates | Columbus AMA

The Seven Elements

FINDABILITY
• Search
• Organic & Paid
• Google Maps
• YouTube
• Yelp
• Mobile search

©2010 Paul Werth Associates | Columbus AMA

The Seven Elements

SHAREABILITY
• RSS
• Forward-to-a-friend
• ShareThis / AddThis
• Digg
• Tweet This
• Like on Facebook

©2010 Paul Werth Associates | Columbus AMA

The Seven Elements

SOCIABILITY
• Twitter
• Facebook pages
• Check-in on Foursquare
• Customer reviews
• Topic-speciﬁc communities

©2010 Paul Werth Associates | Columbus AMA

The Seven Elements

SOCIAL

WWW
BLOGS

ANALYTICS
SEARCH
SEO, SEM,
Social

©2010 Paul Werth Associates | Columbus AMA

The Seven Elements

HOW DO YOU COMPARE?
Google Twitter Facebook Your site

Measurability √ √ √ ?
Usability √ √ √ ?
Visibility √ √ √ ?
Findability √ √ √ ?
Shareability √ √ √ ?
Sociability √ √ √ ?
Ubiquity √ √ √ ?

©2010 Paul Werth Associates | Columbus AMA

Questions?

©2010 Paul Werth Associates | Columbus AMA

Connect With Us

in/bryanhuber @bryanhuber

in/daveculbertson @daveculbertson

paulwerth.com

©2010 Paul Werth Associates | Columbus AMA

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The Seven Elements of a Total Internet Presence (2010)

1. The Seven Elements of a Total Internet Presence Columbus AMA Bryan Huber, Chief Interactive Ofﬁcer Dave Culbertson, Chief Lightbulb

2. About Bryan Bryan Huber Chief Interactive Ofﬁcer Quick facts: » Involved in the internet before Al Gore invented it » Built ﬁrst corporate website in 1996 » On LinkedIn since 2003 » Joined Paul Werth Associates in 2010 ©2010 Paul Werth Associates | Columbus AMA

3. About Dave Dave Culbertson Chief Lightbulb Quick facts: » Started at CompuServe in 1990 » AOL and Mapquest » Co-founded Columbus Web Analytics Wednesday » Is a Disney fanatic ©2010 Paul Werth Associates | Columbus AMA

6. What is a Total Internet Presence?

10. What are the Seven Elements Total Internet Presence?

12. #1 MEASURABILITY

14. The Seven Elements MEASURABILITY • Can’t manage what you don’t measure • Are we achieving success? • Examples: • Website • Search engine rankings • Customer sentiment ©2010 Paul Werth Associates | Columbus AMA

15. #2 USABILITY

17. The Seven Elements USABILITY • Can your target audience use it without difﬁculty? • Consistency • Clear path to conversion points, efﬁcient forms • Credibility • Always “Be in Beta” ©2010 Paul Werth Associates | Columbus AMA

30. #7 UBIQUITY

32. The Seven Elements HOW DO YOU COMPARE? Google Twitter Facebook Your site Measurability √ √ √ ? Usability √ √ √ ? Visibility √ √ √ ? Findability √ √ √ ? Shareability √ √ √ ? Sociability √ √ √ ? Ubiquity √ √ √ ? ©2010 Paul Werth Associates | Columbus AMA

35. Thank You

The Seven Elements of a Total Internet Presence (2010)

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