1. Brand & recruit well.
Meet your mission.
@BGBreck 1

2. LinkedIn Nonprofit Solutions
Enable nonprofits to engage what they need to succeed.
Bryan Breckenridge
Nonprofit Success Enabler
LinkedIn Nonprofit Solutions
LinkedIn | San Francisco Bay Area
Connections: 2,500+ | Recommendations: 22
bbreckenridge@linkedin.com
650-605-2684
@bgbreck
@BGBreck 2

3. 1.Social
2. #’s
3. 10 Tips
4. Success
5. Demo
@BGBreck 3

4. Social
@BGBreck 4

5. Differentiating between the Social Networks
 Key Themes
 Identity
 Relationships
 Activities
@BGBreck

6. The Three Classifications of Social Networks
Identity Relationships Activities
Status,
Friends, Family &
Social Utility Social Gaming &
Colleagues
PhotoSharing
Public Fans & Real Time
Communications Followers Micro-blogging
Professional Colleagues & Professional Identity,
Network Business Contacts Connections & Insights
@BGBreck 6

7. The Casual Utility
 Mass audience, socially engaging
 Core use cases: games, photos, sharing, events
 In the context of Linkedin
– Very different environments (customers, priorities, objectives)
– Overlap in participants, but not in intent
@BGBreck

8. The Public Broadcast Platform
 Ability to disseminate and/or track information
 Real time, trending, celebrity appeal
 In the context of Linkedin:
– Partnership enabling publishing and professional information flow
 Content in to LinkedIn when relevant
 Content published out to amplify professional message
@BGBreck

9. The Professional Network
 MISSION: Connect the world’s professionals to
make them more productive and successful
 Provide ability to own and manage one’s own
professional identity
 Curate professional context
 Turn relationships and information into
opportunities
@BGBreck

10. #’s
@BGBreck 10

11. @BGBreck 11

12. @BGBreck 12

13. @BGBreck 13

14. @BGBreck 14

15. The world’s largest professional social network
Over 60% of members are now international
*
82%
*
161M
90 Fortune 100 Companies
use LinkedIn to hire
*
55 >2M
Company Pages
32
17
~4.2B
8 Professional searches in 2011
2 4
2004 2005 2006 2007 2008 2009 2010 *as of March 31, 2012
LinkedIn Members (Millions)
@BGBreck 15

16. 3,682,432
8.8%
@BGBreck 16

17. 10 Tips
@BGBreck 17

18. 1.) Share success & ideas in this group
JOIN
THIS
GROUP!
@BGBreck 18

19. 2.) Search for “LinkedIn” on Ventureneer.com
@BGBreck 19

20. 3.) Establish your individual brand 100% profile.
@BGBreck 20

21. 4.) Create an “InMap”. Here’s mine
@BGBreck 21

22. 5.) Encourage staff & board to do 3.) & 4.)
@BGBreck 22

23. 120 staff 144 “Employees”
@BGBreck 23

24. 6.) Establish your organizational brand 100% adoption
.
1.) 1.) Promote
2.) Share
2.)
24
@BGBreck

25. Free
Real
Estate
@BGBreck 25

26. 7.) Spread the word using “Groups”
Join & participate or
Launch one!
CSV Invite Tool
41K+ 1K+ 2K+
Chronicle of LinkedIn Nonprofit
Philanthropy Solutions NTEN
88K+ Nonprofit Groups.
@BGBreck 26

27. 8.) “followers” are good. They see your job posts
@BGBreck 27

28. 9.) Social recruiting strategies have four parts
1. Understanding 2. Positioning
your target candidate your organization as an
audience? “employer of choice”?
4. Measuring Results 3. Engaging
of your sourcing and posting? top passive &
active talent?
@BGBreck

29. 10.) These two audiences operate differently
Active Candidates Passive Candidates
- Will apply @ your site - Don’t have a current resume
- Listen to opportunities - May not listen to opportunities
- Respond quickly - May not respond to “apply now”
- Seek information - Higher bar to respond
@BGBreck

30. Success
@BGBreck 30

31. + Social Impact
Linkedin Nonprofit Solutions
platform, members & employees
@BGBreck 31

32. Social recruiting has its rewards
- Time-to-hire from 100+ days to 60 days
- Dramatic lift in candidate quality
- Strong $ ROI vs. former posting approach
- Building “just in time” candidate pipeline
@BGBreck

33. Posting all position levels pays off
Year-round AND summer camp staff.
@BGBreck 33

34. Traffic + good branding = Strong applicant flow
.
@BGBreck

35. Demo
@BGBreck 35

36. Brand Target Post Source
@BGBreck 36

37. Going beyond LinkedIn’s self-service offerings
Nonprofit Relationship Managers
 Monitors usage
 Strategy development
Enterprise Services Team
 Rapid response to service inquiries
 Regular usage reporting
Education & Events
 General training offered constantly
 Schedule training sessions
@BGBreck

38. Questions?
bbreckenridge@linkedin.com
@BGBreck 38