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Innovation Management/ lecture 6: Eco-system development

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1/. The Myths of Innovation
2/. People and Teams for Innovation Success
3/. Customer Focused Innovation
4/. Speed: New thoughts on an old idea
5/. Co-Creation to build more value
6/. Eco-system development
7/. Selecting Ideas / Theories to tie things together

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Innovation Management/ lecture 6: Eco-system development

  1. 1. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  2. 2. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  3. 3. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  4. 4. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  5. 5. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  6. 6. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
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  8. 8. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  9. 9. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  10. 10. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  11. 11. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  12. 12. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Turn knob Measure Change Filling a glass of water
  13. 13. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Soviet Arms Threat to Americans Need to Build US Arms US Arms Threat to Soviets Need to Build USSR Arms USSR Arms Threat To Soviets US Arms Need To Build US Arms Threat To Americas Need to build USSR ARMS
  14. 14. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  15. 15. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  16. 16. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  17. 17. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  18. 18. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  19. 19. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  20. 20. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  21. 21. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Results Skills Tools Processes Philosoph y New Ideas Eco- systems Execution Evaluation systems
  22. 22. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Results Skills Tools Processes Philosoph y New Ideas Eco- systems Execution Evaluation systems
  23. 23. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Attitude Philosophy # 1 Results Processes # 2 Skills #3
  24. 24. Entrepreneurial Orientation and Growth Entrepreneurial Orientation and Growth of SMEs: A Causal Model Ana M. Moreno, José C. Casillas 2008
  25. 25. Attitudes  Strategy Strategy  Results Environment  Results Tools/ Resource ≠ Results
  26. 26. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  27. 27. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  28. 28. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  29. 29. Not Nokia….
  30. 30. Nokia 6650 The worlds first 3 G phones Like a Ferarri with no roads to drive on
  31. 31. Great TVS with nothing to show == > 2.5 Billion loss
  32. 32. Better Later with Ecosystem in place
  33. 33. Bryan Cassady Guest Professor, Bryan@fast-bridge.com Walkman Ipod
  34. 34. How did they lead: 1. typical publishing revenues = 50% of list price A $25 book for $9.99… Amazon gave away $2.50 per book 2. They put in digital right management from the start
  35. 35. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  36. 36. Bryan Cassady Guest Professor, Bryan@fast-bridge.com When launching a new innovation do systematically review how likely suppliers, partner are to support your new innovation We often talk about and review our innovation ecosystem (all the partners, suppliers that help you bring new products to market) We are as concerned about level of support we will get from business partners as the quality of our ideas
  37. 37. Bryan Cassady Guest Professor, Bryan@fast-bridge.com When launching new ideas we have system in place to assess the probability all key partners will satisfy their commitments on time When launching new ideas we are ready to reduce our profits to make sure all critical partners will make a profit We actively look for ways to reduce risks by working closer together with business partners
  38. 38. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  39. 39. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  40. 40. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
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  42. 42. Bryan Cassady Guest Professor, Bryan@fast-bridge.com You 80% 95% 80% Partner 1 80% 80% 80% Partner 2 80% 80% 80% Partner 3 80% 80% 80% Partner 4 25% 25% 40% ODDS 10.2% 12.2% 16.4% INDEX 1.1875 1.6
  43. 43. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  44. 44. A learning based system …
  45. 45. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
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  47. 47. Bryan Cassady Guest Professor, Bryan@fast-bridge.com LEGAL
  48. 48. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  49. 49. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  50. 50. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  51. 51. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  52. 52. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  53. 53. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  54. 54. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  55. 55. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  56. 56. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  57. 57. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  58. 58. Bryan Cassady Guest Professor, Bryan@fast-bridge.com
  59. 59. Bryan Cassady Guest Professor, Bryan@fast-bridge.com

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