NEW OPPORTUNITIES IN THE AGRITOURISM SECTOR IN THE PACIFIC In the context of the 1st Pacific Week of Agriculture (#PWA2017) Port-Vila, Vanuatu, 18th October, 14h00-17h30 Melanesian Hotel, Room The Melanesian, Port Vila, Vanuatu Organised by the Government of Vanuatu , PIPSO, SPTO, IFAD and CTA Since 2014, CTA, PIPSO and key partners in the Pacific region have been highlighting the potential of tourism markets for local farmers and other value chain actors. A special focus is put into strengthening agritourism at the 1st Pacific Week of Agriculture organised by Vanuatu on 16-20th October 2017. In this context, PIPSO, SPTO, CTA, IFAD and other partners will organise: A focused agritourism workshop to share lessons learned and take stock on progress made in serving tourism markets in selected countries to be held on 18th October (14:00-17:30). A chefs training session. As part of joint SPTO/PIPSO/CTA efforts to promote food tourism in the Pacific region, support Pacific cuisine branding and enhance local chef’s skills in sourcing locally, we will also organise a two day chefs training on 19-20th October 2017.

1. Agritourism Policy Framework
SAMOA

2. National Policy Context
SUSTAINABLE DEVELOPMENT GOALS
STRATEGY FOR THE DEVELOPMENT OF SAMOA 2016 - 2020
“Accelerating Sustainable Development & Broadening Opportunities for All”
Priority Area 1. Economic
Key Outcome 1: Macroeconomic Resilience Increased and Sustained
Key Outcome 2: Agriculture and Fisheries Productivity Increased
Key Outcome 3: Export Products Increased
Key Outcome 4: Tourism Development and Performance Improved
Key Outcome 5: Participation of Private Sector in Development Enhanced
SECTOR PLANS
 Samoa Tourism Sector Plan 2014 – 2019
 Agriculture Sector Plan 2016 – 2020
 Trade, Commerce & Manufacturing Sector Plan 2012 – 2016

3. National Policy Context
Strategy for the Development of Samoa 2016 - 2020
Agriculture Sector Plan (ASP)
2016 - 2020
Strategic Policy Objective:
 To enhance private sector capacity in
improving production, productivity,
quality, value adding and marketing.
• Increased value share of agriculture and
fisheries products used by tourism,
commerce and manufacturing sectors
• Increase value of niche quality certified
products
• Strengthen producer groups and farmer
organisations
Samoa Tourism Sector Plan (STSP)
2014 - 2019
Overarching Strategy:
 To support product improvements
and new product development to
meet market expectations
An integrated approach aimed at:
• enhancing the quality and reliability
from primary producers
• increased market awareness of local
produce food and beverage
opportunities
• skills/menu enhancement for local
businesses operators

4. Institutional Structure
Cabinet Development Committee
Tourism Sector Board of DirectorsAg Sector Steering Committee
Agritourism Coordination Taskforce (ACT)
Samoa Tourism Authority, Samoa Culinary Association, WIBDI,
SAME, Farmers Associations (Chairperson), MCIL, SROS, SBEC and
MAF (Secretariat)
Results & Outcomes:
• Meetings will gauge the achievement of the desired results in the establishment
and improvement of agritourism products and services
• Performance of agritourism activities will be evaluated using KPIs of agritourism
projects, as well as the relevant targets and KPIs of the SDS 2016-2020, ASP 2016-
2020 and STSP 2014-2019
Policy Level
Implementation
Level