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Grenada AgriTourism Policy Setting Workshop: Robert Medford "Requirements for Labeling"

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Grenada AgriTourism Policy Setting Workshop
Policy setting for improved linkages between agriculture, trade and tourism: Strengthening the local agrifood sector and promoting healthy food in agritourism.

Workshop organised by the Government of Grenada
In collaboration with OECS, CTA, IICA,
Radisson Grenada Beach Resort, Grand Anse, St. George, Grenada
September 17-18, 2019

Veröffentlicht in: Lebensmittel
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Grenada AgriTourism Policy Setting Workshop: Robert Medford "Requirements for Labeling"

  1. 1. Requirements for Labelling Presenter: ROBERT MEDFORD Agro-Tourism Policy Setting Workshop Radisson Grenada Beach Resort Grand Anse, St. George, Grenada September 17-18, 2019
  2. 2. Did you know? • Did you know, that more than 60% of consumers make buying decision-based on the packaging and labelling of a product? • Did you also know that 65% of products go unseen in supermarkets owing to the chaos in shelves and sections?
  3. 3. Importance of Labelling • Food/Product labels are a legal requirement; • They help consumers make informed choices about the food they buy, help them to store and use it safely and allows people to plan when they will consume it – all of which help to reduce food wastage. What is it?
  4. 4. Functions of Labelling • Describe the Product and Specify its Contents ▫ A label provides complete information regarding the product. It mainly includes ingredients of the product, its usage, and caution in use, cares to be taken while using it, date of manufacturing, batch number, etc • Identification of the Product or Brand ▫ It is easier to identify a particular product among many with the help of labelling.
  5. 5. Does your product stand out?
  6. 6. Functions of Labelling • Help in Promotion of Products ▫ Labelling help promote sales. Sometimes a consumer gets encouraged to buy a product simply due to attractive labels. Nowadays labelling is used as an effective sales promoting tool.
  7. 7. LOOK AT ME - BUY ME
  8. 8. Labelling Regulations • For your Brand to compete, labels must conform to the legal requirements for labelling in the target market • Grenada ▫ Grenada Bureau of Standards has published 13 standards on labelling  For commodities:  General Principles  Pre-Packaged Foods  Pre-Packaged Goods
  9. 9. Labelling Requirements • General Requirements ▫ Common Name of Product, Brand Name, List of Ingredients, Net weight/content, Name & Address of manufacturer, Best Before/Expiry Date, Lot/Batch No., Country of Origin, Labels in the appropriate language • Other Requirements ▫ Nutritional Labelling • Specific Requirements ▫ For specific commodities, Declaration of claims
  10. 10. Branded Product Labels • Shelf Appeal ▫ Product labels need to do two things - capture attention and inform the consumer. Shoppers see a literal wall of similar products, so your label needs to stand out. • Material ▫ Choose your artwork and your materials to complement each other. They should work together to build your brand. • Color ▫ The colors in your packaging increase brand recognition by as much as 80%.
  11. 11. Branded Product Labels • Core Values ▫ If your brand is based on certain core values, this should be displayed in your labelling. • Branding the Product ▫ You want people to become loyal to your brand, but the first step is making them loyal to one of your products.
  12. 12. THANK YOU