The document discusses the results of a survey of senior European communicators on current and future best practices in stakeholder engagement. The key findings include:
- Most communicators see stakeholder engagement as important to organizational success now and expect its importance to increase in the future.
- Communicators currently engage more with traditional stakeholders like employees and partners than non-traditional groups.
- The biggest benefits of engagement are seen as improved reputation and increased understanding, while the biggest risks include not meeting expectations and damage to reputation.
- To build successful engagement programs in the future requires trust, mutual respect, commitment from leadership and alignment with long-term goals.