Google analytics basics

2. You can’t improve what
you don’t measure.

3. Important Things To
Measure
• Number of Visitors
• Traffic Sources
• Bounce Rate
• Number of Pages Visited
• Goal Conversion

4. Resources
34 Powerful Google Analytics Resources
You Need To Know About
https://www.en.advertisercommunity.com
/t5/Google-Analytics/ct-
p/Google_Analytics#
https://www.youtube.com/user/googlean
alytics

5. Library Resources
Learn more about Google Analytics at Lynda.com
– Free with a Naperville Library Card
http://www.lynda.com/Analytics-tutorials/Google-
Analytics-Tips-Tricks-Tutorials/135364-2.html
http://www.lynda.com/Google-Analytics-
tutorials/Google-Analytics-Essential-
Training/197523-2.html

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About Design & Promote

7. http://www.designandpromote.com/our-seminars/