1.
Who Is Design & Promote
A Naperville Based Inbound Marketing Company That
Helps You Increase Sales From People Already Looking
Online For Your Product Or Service.

2.
• Custom Website Designs That Convert More Visitors Into Customers
• Search Engine Optimization
• Website Content Creation, Pages, Blogs, White Papers
• Website A-B Split Testing
• Newsletter Design & Management
• Logo Design, Email Signatures & Branding Guidelines
• Social Media Strategy & Implementation
What We Do

3.
Non Profits We Support

4.
• Latest Google algorithm changes
• Advanced keyword research
• Content marketing strategies
• How to create a perfect blog post for SEO
• Backlink strategy changes you need to make
• Setting up Google authorship
What We Will Cover Today

5.
Google’s 200 Ranking Factors

6.
• http://moz.com/google-algorithm-change
• Social Signals - December 2010
• Panda - February 23, 2011
• Penguin - April 24, 2012
Google Changes - 500–600 times/Year

7.
• To deliver the right answers when people are searching online
Your Job Should Be:
• For your website to be the right answer
What Is The Job Of A Search Engine?

8.
History Of SEO
• Then-
• Add keywords to page titles
• Get lots of anchor text backlinks
• Now-
• It is hard to rank websites without quality content
• Quality backlinks with less anchor text
• Social Media plays a big role

9.
Identify Keywords People Are Using
• Think Like A Customer
• Check Out Competition
• Google Search Suggestions
• Keyword Tools

10.
New Google Keyword Planner Example

11.
Other Keyword Tools
• KeywordEye - http://www.keywordeye.com/
• WordStream - http://www.wordstream.com/
• Wordtracker - http://www.wordtracker.com/
• Keyword Spy - http://www.keywordspy.com/

12.
Keyword Competitor Check

13.
Create Keyword Spreadsheet

14.
Add Where You Currently Rank

15.
Measure Results Over Time

16.
More Results Over Time

17.
More Results Over Time

18.
Content Marketing Strategies – Use Keywords
• Add Text To Home and Important Pages
• Add A Blog, News Articles, Whitepapers
• Expand On Your Services Or Product Pages
• Don’t Forget About Images

19.
The Perfect Blog Post

20.
Backlinks – Why They Are Important
• Google Counts Them As A Vote Or Citation
• Should Be Related To Your Site
• The Site With The Most (good) Backlinks Wins

21.
Backlinks – Where To Get Them
• Online Niche Directories
• Comments On Other Blogs
• Online Press Releases
• Marketing Articles & Guest Posts
• Social Media

22.
Backlinks – Recent Changes
• Less Anchor Text Links
• Less Site Wide Links
• More Brand & url links
• Every Link Helps (or hurts)

23.
Measuring Results
• Google Analytics, Statcounter, Clicky
• Number of Visitors, Keyword Searches, Websites
Came From and Bounce Rates
• SEO Book Toolbar - Rankchecker

24.
Google Authorship Example

25.
Example 2

26.
1. Create a Google Plus Account, Add Your photo and your
website to contribute to section under links
2. On your website add an author section and link to your
Google Plus Account
• https://support.google.com/webmasters/answer/1408986?expan
d=option2
Setting Up Google Authorship

27.
Our Own Website Traffic

28.
• House Of Trucks
• Asado Coffee
• World Source
• Fletcher Asset Management
Sites without On-Page SEO

29.
• Community Nurse
• Go Law Office
• Numina Group
• Eastgate Manor
Great On-Page SEO

30.
Free Monthly Educational Seminars
http://designandpromote.eventbrite.com/
Bruce Jones
Design & Promote
www.DesignAndPromote.com
630-995-7109
bruce@designandpromote.com
1952 McDowell Rd Suite 100 Naperville IL 60563
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