This document provides information on search engine optimization (SEO) basics for blogs. It discusses identifying keywords, using keywords on blogs, getting backlinks, measuring results, sharing blog posts on social media, and creating an editorial calendar. An example keyword tool search is shown. Tips are provided on announcing blog posts differently across social channels and promoting blogs in newsletters. Resources for SEO blog writing are also listed.

3. • Custom Website Designs That Convert More Visitors Into Customers
• Search Engine Optimization
• Website Content Creation, Pages, Blogs, White Papers
• Website A-B Split Testing
• Newsletter Design & Management
• Logo Design, Email Signatures & Branding Guidelines
• Social Media Strategy & Implementation
• Business Photography including Google 360 Virtual Tours
What We Do

5. • How many of you have a company blog?
• Do you use WordPress?
• How often do you post?
• Do you post on a schedule?
• Who writes your posts?
• Do you track results?
Questions For You

12. 1- Find The Right Keywords - Find out
what keywords are being used by people
searching online.
2- Use Those Keywords On Your Website
And Blog – You can’t be #1 for something
you don’t even mention.
3- Get Backlinks - Get links to your website
from other credible relative websites, these
are like votes in Google’s eyes.
SEO Basics

13. Identify Keywords
• Think Like A Customer
• Check Out Competition
• Google Keyword Tool
• How Many Competitors? search allintitle: keyword

14. Google Keyword Tool Example
https://adwords.google.com/ko/KeywordPlanner/Home?__c=8103989618&__u=4427952458&__o=cues

15. Keyword Competitor Check

16. Places To Use Keywords On Your Blog
• Blog Titles & Descriptions
• Blog Content – about 2%
• Image Names & Alt Text Tags
• Blog Categories
• Links To Your Posts

17. Blog Post
Blueprint
Lets Do One
Together

18. Measuring Results
• Google Analytics, Statcounter, Clicky
• Number of Visitors, Keyword Searches, Websites
Came From and Bounce Rates
• SEO Book Toolbar - Rankchecker

20. SOCIAL MEDIA
Sharing Your Blog Posts On Social

21. Announce Blog Posts Differently
Across Social Media Channels
• Don’t post the same message across all of your
social media channels.
• Think of Your social media channels as news
stations. The facts of the story (your blog post) are
the same, but your headlines (what draws readers
in) are different.

22. Facebook
Same article, different post.
Twitter

23. Same article, different post…
Google+

24. • Your audience might have missed your blog post
the first time.
• Lonely Planet Example:
Announce Posts More Than Once

25. • If your company has a newsletter, be sure to
include a link to your blog in your newsletter.
• “Read more tips on our blog”
• “Visit our blog for more articles and tips”
• “Top 3 blog posts of the month”
Promoting Your Blog In Newsletters

26. Plan ahead: Create an editorial calendar
Blog Calendar Topic/Title Details Keywords Audience Call To Action Pictures
Author: Mary
Due Date: 3-Mar-2014
Post: 3-Mar-2014
Author: Josh
Due Date: 5-Mar-2014
Post: 11-Mar-2014
Author: Mary
Due Date: 12-Mar-2014
Post: 12-Mar-2014
Author: Josh
Due Date: 13-Mar-2014
Post: 13-Mar-2014
Author: Mary
Due Date: 21-Mar-2014
Post: 21-Mar-2014
Author: Josh
Due Date: 26-Mar-2014
Post: 29-Mar-2014
Author: Mary
Due Date: 27-Mar-2014
Post: 30-Mar-2014
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
SUNDAY
• What to include in an editorial calendar
for blogging:
• Topic, details, keywords, audience, call-to-
action and pictures/visual.

27. Resources
• http://www.wpvirtuoso.com/how-many-blogs-are-on-the-
internet/
• http://www.bigideaswriting.com/seo-copywriters-checklist-
for-writing-an-seo-blog-post/
• http://www.designandpromote.com/what-is-the-best-
keyword-density-for-seo/
• http://www.designandpromote.com/how-to-write-a-perfect-
blog-post-for-seo/
• http://www.wpvirtuoso.com/how-to-write-a-blog-post-for-
a-businss/

28. Free Monthly Educational Seminars
http://designandpromote.eventbrite.com/
Bruce Jones – Erica Paczkowski
Design & Promote
www.DesignAndPromote.com
630-995-7109
bruce@designandpromote.com
1952 McDowell Rd Suite 100 Naperville IL 60563
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