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The Great Generational Divide                 &The Influence of Social Media               Brian Smith - PLD              ...
“The events and conditions each of us experience during our formative years help define who we are and how we view the Wor...
Sit Down if You Remember             Brian Smith - PLD                                   3         briansmithpld@gmail.com
Sit Down if You Remember             Brian Smith - PLD                                   4         briansmithpld@gmail.com
Sit Down if You Remember•   How to save a file on a floppy disc•   Having an 8 track player•   How to send a hard copy fax...
Sit Down if You Remember             Brian Smith - PLD                                   6         briansmithpld@gmail.com
The Internet Evolution“The internet is nothing but a bunch of hype – nothing but a fad”                                - N...
Building Bridges“We don’t have a choice on whether we dosocial media. The question is how well we do it”                  ...
Generational Gap         Brian Smith - PLD                               9     briansmithpld@gmail.com
Why Bother?• Better understand the Generational  impact in the workplace• Communicate and interact more  effectively acros...
Different Strokes• Baby Boomers - 1946 to 1966 (Age 2011 from 45 - 65)• Generation X – 1966 to 1976 (Age in 2011 from 35 t...
Boomers     Brian Smith - PLD                           12 briansmithpld@gmail.com
BoomersThe Baby Boom Generation• Leadership Style: Consensual / Collegial• Interaction: Team Player / Love Meetings• Commu...
Take Note•   Love titles – recognition•   Money is power•   Buy now – pay later•   Education is a birth right•   Tradition...
Boomer Values• Optimism• Team Orientation• Personal Gratification• Involvement• Personal Growth                    Brian S...
Generation X       Brian Smith - PLD                             16   briansmithpld@gmail.com
Generation X The Forgotten Generation• Leadership: Everyone equal / challenge status quo• Interaction: Entrepreneurial• Co...
Take Note• Freedom best reward• Latch Key Kid Generation• Money cautious – save – save – save• Education is a way to get “...
Generation X Values• Diversity• Techno literacy• Fun and informality• Self-reliant – Autonomy• Pragmatism                 ...
Generation Y       Brian Smith - PLD                             20   briansmithpld@gmail.com
Generation Y The Millennials / Nexters• Leadership Style: To be determined• Interaction: Participative• Communication: Fac...
Take Note• Meaningful work• Instant gratification• Work with other bright creative people• Work where they want to work• E...
Generation Y Values• Optimistic• Civic Duty• Confident• Achievement Oriented• Respect for diversity• Socialpreneurs       ...
Are You Ready?The Biggest Workforce Shift in 100 Years                  Brian Smith - PLD                                 ...
Team BuildingWorth Remembering ….“You don’t have to socialize with them – you just need to learn how to work with them”   ...
Build Relationships• Rapport:• Relationship:• Respect:                 Brian Smith - PLD                                  ...
Managing Millennials•Provide Structure•Provide leadership and guidance•Listen more then you talk•Embrace their can-do atti...
Generation Z       Brian Smith - PLD                             28   briansmithpld@gmail.com
Generation ZThe Connected Generation             Brian Smith - PLD                                   29         briansmith...
Gen Z – Generation Next• The Googleized Generation• Multi-tasking is a way of life• Wants instant gratification• Good at p...
Influence of Social Media“Individual action and social mediawill be drivers of social change”           ttp://www.youtube....
Silent Majority?         Brian Smith - PLD                               32     briansmithpld@gmail.com
Cisco Results• Online communication overtaking face-to-face  as primary method of interpersonal  communication• Expectatio...
Social Goes Global• 50% of the Worlds population is under 30• 96% of Millennials have joined a social network like Twitter...
It’s Not a Fad• Fasting growing segment using FB is females 55 to 65 years old• Youtube is second largest search engine• T...
Fundamental Shift• Wikipedia has over 15 million articles –  78% are not in English• Kindle e-books out sold paper back• T...
Changing Your World           Brian Smith - PLD                                 37       briansmithpld@gmail.com
The Great Generational Divide              &The Influence of Social Media               Brian Smith – PLD  . Follow on Twi...
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Cbsa The Great Generational Divide

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Sneak peak on a presentation I delivered at a 2-day management conference

Cbsa The Great Generational Divide

  1. 1. The Great Generational Divide &The Influence of Social Media Brian Smith - PLD 1 briansmithpld@gmail.com
  2. 2. “The events and conditions each of us experience during our formative years help define who we are and how we view the World” Brian Smith - PLD 2 briansmithpld@gmail.com
  3. 3. Sit Down if You Remember Brian Smith - PLD 3 briansmithpld@gmail.com
  4. 4. Sit Down if You Remember Brian Smith - PLD 4 briansmithpld@gmail.com
  5. 5. Sit Down if You Remember• How to save a file on a floppy disc• Having an 8 track player• How to send a hard copy fax• When Napster was cutting edge• Walkmans• How to record on a VHS tape Brian Smith - PLD 5 briansmithpld@gmail.com
  6. 6. Sit Down if You Remember Brian Smith - PLD 6 briansmithpld@gmail.com
  7. 7. The Internet Evolution“The internet is nothing but a bunch of hype – nothing but a fad” - Newsweek 1995 Brian Smith - PLD 7 briansmithpld@gmail.com
  8. 8. Building Bridges“We don’t have a choice on whether we dosocial media. The question is how well we do it” - Erik Qualman Brian Smith - PLD 8 briansmithpld@gmail.com
  9. 9. Generational Gap Brian Smith - PLD 9 briansmithpld@gmail.com
  10. 10. Why Bother?• Better understand the Generational impact in the workplace• Communicate and interact more effectively across all Generations• Promote teamwork and build collaborative teams Brian Smith - PLD 10 briansmithpld@gmail.com
  11. 11. Different Strokes• Baby Boomers - 1946 to 1966 (Age 2011 from 45 - 65)• Generation X – 1966 to 1976 (Age in 2011 from 35 to 45)• Generation Y – 1977 to 1994 (Age in 2011 from 17 to 35) Brian Smith - PLD 11 briansmithpld@gmail.com
  12. 12. Boomers Brian Smith - PLD 12 briansmithpld@gmail.com
  13. 13. BoomersThe Baby Boom Generation• Leadership Style: Consensual / Collegial• Interaction: Team Player / Love Meetings• Communication: In person Brian Smith - PLD 13 briansmithpld@gmail.com
  14. 14. Take Note• Love titles – recognition• Money is power• Buy now – pay later• Education is a birth right• Traditional family model breaks down• Need to know they are valued• Known as the “Me” Generation Brian Smith - PLD 14 briansmithpld@gmail.com
  15. 15. Boomer Values• Optimism• Team Orientation• Personal Gratification• Involvement• Personal Growth Brian Smith - PLD 15 briansmithpld@gmail.com
  16. 16. Generation X Brian Smith - PLD 16 briansmithpld@gmail.com
  17. 17. Generation X The Forgotten Generation• Leadership: Everyone equal / challenge status quo• Interaction: Entrepreneurial• Communication: Direct / immediate Brian Smith - PLD 17 briansmithpld@gmail.com
  18. 18. Take Note• Freedom best reward• Latch Key Kid Generation• Money cautious – save – save – save• Education is a way to get “there”• Sorry to interrupt – “But how am I doing?” Brian Smith - PLD 18 briansmithpld@gmail.com
  19. 19. Generation X Values• Diversity• Techno literacy• Fun and informality• Self-reliant – Autonomy• Pragmatism Brian Smith - PLD 19 briansmithpld@gmail.com
  20. 20. Generation Y Brian Smith - PLD 20 briansmithpld@gmail.com
  21. 21. Generation Y The Millennials / Nexters• Leadership Style: To be determined• Interaction: Participative• Communication: Facebook, Twitter, smart phone Brian Smith - PLD 21 briansmithpld@gmail.com
  22. 22. Take Note• Meaningful work• Instant gratification• Work with other bright creative people• Work where they want to work• Earn to spend Brian Smith - PLD 22 briansmithpld@gmail.com
  23. 23. Generation Y Values• Optimistic• Civic Duty• Confident• Achievement Oriented• Respect for diversity• Socialpreneurs Brian Smith - PLD 23 briansmithpld@gmail.com
  24. 24. Are You Ready?The Biggest Workforce Shift in 100 Years Brian Smith - PLD 24 briansmithpld@gmail.com
  25. 25. Team BuildingWorth Remembering ….“You don’t have to socialize with them – you just need to learn how to work with them” Brian Smith - PLD 25 briansmithpld@gmail.com
  26. 26. Build Relationships• Rapport:• Relationship:• Respect: Brian Smith - PLD 26 briansmithpld@gmail.com
  27. 27. Managing Millennials•Provide Structure•Provide leadership and guidance•Listen more then you talk•Embrace their can-do attitude, self assuredness &their positive personal self-image.•Challenge them to learn more – do more – be more•Provide Life-Work balance Brian Smith - PLD 27 briansmithpld@gmail.com
  28. 28. Generation Z Brian Smith - PLD 28 briansmithpld@gmail.com
  29. 29. Generation ZThe Connected Generation Brian Smith - PLD 29 briansmithpld@gmail.com
  30. 30. Gen Z – Generation Next• The Googleized Generation• Multi-tasking is a way of life• Wants instant gratification• Good at processing information• First generation to grow up totally digital Brian Smith - PLD 30 briansmithpld@gmail.com
  31. 31. Influence of Social Media“Individual action and social mediawill be drivers of social change” ttp://www.youtube.com/watch?v=iReY3W9ZkLU Brian Smith - PLD 31 briansmithpld@gmail.com
  32. 32. Silent Majority? Brian Smith - PLD 32 briansmithpld@gmail.com
  33. 33. Cisco Results• Online communication overtaking face-to-face as primary method of interpersonal communication• Expectation of the next workforce is increasingly emphasizing work flexibility, mobility & non-traditional work styles• Attitudes towards information access , mobile devices and SM will influence the future of work from lifestyles to corporate cultures. Brian Smith - PLD 33 briansmithpld@gmail.com
  34. 34. Social Goes Global• 50% of the Worlds population is under 30• 96% of Millennials have joined a social network like Twitter, Linkedin, Facebook• Facebook tops Google for weekly traffic• Gen Y and Z consider email passé’ Brian Smith - PLD 34 briansmithpld@gmail.com
  35. 35. It’s Not a Fad• Fasting growing segment using FB is females 55 to 65 years old• Youtube is second largest search engine• There are now over 200,000,000 Blogs• Schools stopped issuing email accounts – issue i-pads, laptops & e-readers instead Brian Smith - PLD 35 briansmithpld@gmail.com
  36. 36. Fundamental Shift• Wikipedia has over 15 million articles – 78% are not in English• Kindle e-books out sold paper back• Traditional newspapers are a dying breed• 60 million status updates daily on FB Brian Smith - PLD 36 briansmithpld@gmail.com
  37. 37. Changing Your World Brian Smith - PLD 37 briansmithpld@gmail.com
  38. 38. The Great Generational Divide &The Influence of Social Media Brian Smith – PLD . Follow on Twitter – http://twitter.com/briansmithpld . Linkedin Group – http://linkedin.com/in/briansmithpld . Ah Ha Moments – The Blog: - https://ahhamoments.wordpress.com Brian Smith - PLD 38 briansmithpld@gmail.com
  • petrulis

    Mar. 3, 2016

Sneak peak on a presentation I delivered at a 2-day management conference

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