This document outlines the agenda for a Web Strategy Workshop in Dubai in 2015. The agenda covers topics such as design best practices, engaging users, online communities, learning online, and one-to-one sessions. It also discusses the importance of first impressions on websites, engaging mobile users, search engine optimization, social media, design trends, and integration strategies.

1. Web Strategy Workshop
Dubai 2015
Brooke Peterson
Client Success Manager, EMEA

2. Agenda
10:00 – 10:30 – Introduction
10:30 – 11:30 – Design Best Practices
11:30 – 12:30 – Engaging Users
12:00 – 13:15 – Lunch
13:30 – 14:30 – Online Communities
14:30 – 15:00 – Learning Online
15:00 – 15:30 – Coffee
15:30 – One to one

3. You only get one chance
to make a first impression.

4. Does your website give
the wrong impression of
your school?

5. The 7 Second Test
It only takes 7 seconds for a site visitor to decide whether they are going
to stay on your site or leave.

6. The 5 Critical Questions
1. What do you do?
2. What makes you unique?
3. Will I fit in?
4. Where can I find you?
5. How can I learn more?

7. 1.What do you do?

8. 2. What makes you unique?

9. 2. What makes you unique?

10. 3. How can I learn more?

11. 4. Where can I find you?

12. 5. Will I fit in?

13. 5. Will I fit in?
https://youtu.be/7PRwG76aFN4

15. Big Bounce Rates, Bigger Issues
If you’re seeing high bounce rates
on your homepage, your issues
could range from slow load times to
poor content.
The biggest problems include:
• Confusing navigation
• Unattractive design
• Too much content
• Outdated content
• Overwhelming graphics

16. The Mobile Experience
It’s about meeting your audience where they are.

18. Responsive Design

19. Speed Matters

20. The “Search” Experience
SEO and PPC impact how prospective and current
families enter your website.

21. Are your potential families entering
through your website’s “mud room?”

22. Branded Searches

23. Are any of these entry points a
messy mudroom for you?

24. Do Those Pages Make a Good
First Impression?

25. Unbranded Search: You vs. Your Peers

26. Good SEO ensures searchers will be welcomed
through your beautiful “front door,” and not your
competitors’.

27. The Social Experience
Use social media networks to reach your current
and prospective families where they are.

28. 31.24%
The percentage top 8 social networks (Facebook, Twitter,
Pinterest, Reddit, Google+, StumbleUpon, YouTube and
LinkedIn) drove of overall traffic to sites in December 2014.

29. Social Drives Website Traffic

30. Get Social. Get Responsive.

32. The Design Experience
Engage users with the latest trends and
strategies in web design.

33. Scrolling is a continuation,
clicking is a decision.

35. Appealing to the
international audience.

38. Craft an engaging and
informative homepage.

40. Showcase your curriculum
What makes your
school different?

41. http://www.isumongolia.edu.mn/cf_media/index.cfm?obj=270

42. Attracting new faculty is just as
important as attracting
prospective families.

44. Integration

45. Finalsite Open (Open API)

46. Single Sign On (SSO)

47. .
Integration

48. Association Partnerships

49. So, you want to engage your users
online, now what?

50. Connect with Me
@brooketweeting
brooke.peterson@finalsite.com
linkedin.com/in/brookekealypeterson