A look at the future of SEO by leading expert David Naylor

2. THE COMPREHENSIVE GUIDE
TO SEO IN 2014

3. • Challenging times ahead as Google continues to develop
and take action against websites
• Battle to compete in markets against guideline breakers
continues to evolve
• Mission to comply with Google Guidelines made harder
as website owners become scared to link/attribute
credit
• Confusion continues surrounding Google – No clarity, just
generic answers
SEO 2014 - Fight or Flee

4. THE YEARS OF GOOGLE
CHANGE

5.  Google make more than 500 algorithm changes a year
 Google Panda and Penguin continued to operate and
became more frequent
 More Webmaster Tools Transparency
 Introduction of localised search queries
 Google Hummingbird created Aug 20th 2013
GOOGLE 2011-13 YEARS OF CHANGE

6. WAS 2013 THE DEATH OF
BLACKHAT SEO?

8.  Blackhat techniques are still very clear within the SERPs
 Some organic rankings dominated by spammy, hacked
and low quality websites
 Google algorithms failing to auto-detect, meaning that
manual clean ups are needed
 Google takes out one Blackhat scheme as another is
being created – Leaving them 1 step behind
DID BLACKHAT SEO DIE IN 2013?
Examples
Anglo Rank – Blackhat SEO Link
Network Found and Eliminated
In 2014

9. Bishop of Whitby
Ranking #10 “Payday Loans”
Fashion Designer Roberto Cavalli Promoting
Online Casinos?
Ranking #8 “best online casinos”
Link Networks In
Large Scale Usage

10. SEO 2014 – IS SEO STILL
RELEVANT?

12.  Broad definition of SEO means many don’t fully
understand what SEO really is
 On-page Optimisation will always be relevant
 Off-page Optimisation is still needed, although it has
evolved
 Backlinks still a major part of SEO, although rankings are
based on more than just links – A wider process needed
IS SEO STILL RELEVANT IN 2014?

13. SEO IS CHANGING WITH
DIVERSITY THE KEY

14.  Elements of website creation need to work together to
gain strong, more solid rankings within the organic
results
 Backlinks are still needed but form part of a wider
requirement in what Google are looking for
 Social exposure, strong page mark-up and a strong
Brand presence needed
 Quality over quantity in all aspects
SEO – DIVERSITY THE KEY

15. SEARCH ENGINES – BIGGER,
STRONGER & FASTER

16.  Google make no secret of their love for fresh and unique
content
 Enhancing technology will allow search engines to
become faster at auto-detection of low quality
websites and providing website information to site
owners
 The speed of de-indexation within the search engines
will improve and provide a better search experience for
users
SEARCH ENGINES WILL DEVELOP &
EVOLVE

17. SOCIAL & SEO

18.  Google insist social does not have a direct correlation to
better organic rankings
 Google Plus already revealed not to improve ranking
positions directly but small scale indirect evidence seen
 A strong social presence and following allows for direct
marketing of content and news to targeted markets
 Avoid automating social accounts – They lack the ability
to interact directly with users
SOCIAL PRESENCE & SEO

19. MOBILE COMPATIBILITY

20.  Google continue to tell us to build a website that offers
users an experience that they will enjoy and remember
 Search engine changes and developments continue to
share the same aim, make a better user experience
 Look at the structure of your site and how that would
interact with various visitors
 Your main focus has to be to ensure that your content is
available to all variations of visitor – Accommodate!
 Think responsive!
DO I NEED TO BE MOBILE
COMPATIBLE IN 2014?

21. GIVE SEARCH ENGINES WHAT
THEY WANT

22.  Create fresh and unique content regularly
 Share your expertise and experience of the market your
website is within
 Create a brand both through your backlink profile and
through social networks – Give visitors a reason to
search by your brand
 Stay within the Google guidelines for longer term
success – Blackhat is still a short term strategy
 Deliver a good user experience – Compatibility and
value are key
GIVING THE SEARCH ENGINE WHAT THEY
ARE LOOKING FOR

23. SEO IN 2014
WHERE SHOULD YOU FOCUS?

24.  Become a brand – Both socially and organically
 Create a backlink profile that offers quality over
quantity
 Increase your market awareness – Gain PR Coverage,
actively monitor your backlinks
 Ensure your on-page SEO is strong – Avoid Google
Panda
 Be Fresh, Be Unique – Content and Innovation
 Maintain and Monitor – On and Off-page SEO
WHAT TO FOCUS ON IN 2014

25. THANKS FOR LISTENING
www.bronco.co.uk
@bronco + @davenaylor