With the industry's most powerful offers and promotions engine, Broadleaf helps drive sales and increase conversion rates by easily allowing marketing teams to target the right customer at the right time. Join us as we review creating tailored offers, including offers targeted at promoting customer loyalty programs, and demonstrate heightened marketing capabilities within the admin UI. Presented by Broadleaf COO Brad Buhl and Broadleaf Software Engineer Jon Fleschler.

1. with Broadleaf Commerce
Turning Visitors
Into Conversions
Discussion document - Strictly Confidential & Proprietary

2. Facts & Stats
Source: iVentures Consulting eShopper Index, 2015 Report
● Electronics and Fashion
players are the most
active in website
personalization
● Multi-sector players are
the most active on
mobile personalization
● US players are the
most advanced

3. Communication Preference:
● # 1: Sales/promotions
● # 2: Product discounts
● # 3: Product scarcity
Communication Trend
Source: Emarsys data of US consumers, fielded Sept. 9-11, 2015
MarketingCharts.com | Data Source: Emarsys

4. Coupons & Codes
Source: Internet Retailer, ‘Why e-retailers need to embrace promotions and coupons’, November 2014
68%
of consumers are
“more likely to be
loyal to a brand
that offers online
coupons or
promotion codes”
50%
of consumers are
more likely to buy
at full price from
companies that
offer coupons and
codes
89%
of consumers
seeking deals
purchase due to
a promotion

5. ● Increase Conversions with Personalized Offers and Promos
● Control Costs using Intuitive Filters
● Boost Loyalty through Tailored Experiences
● Raise Profitability with Cross-Team Collaboration
Benefits of Broadleaf Offers & Promos

6. ● Basic Offer Creation
○ Free Shipping, Percent Off, BOGO
● Promotions Based on Customer Segments
● Offer Delivery Methods
● Advanced Offer Creation
○ Stacking and Combining
○ Customizing and Extending
Broadleaf Demo Walkthrough - 4.0
Check it out at: youtube.com/broadleafopensource
Overview of Today’s Topics

7. The Broadleaf demo is a sample site called The Heat Clinic
The Demo Webstore

8. Sign-up for your own demo site at
www.broadleafcommerce.com/demo
and be notified when the new admin is available!
The Broadleaf Admin

9. Basic Offer Admin Screen
Out-of-Box Offer Templates:
● Percent / Amount Off Item(s)
● Percent / Amount Off Order
● Buy x Get y (BOGO)
● Free Shipping
● Item Discount
● Order Discount
● Shipping Discount
● Custom Offer
Intuitive Offer Creation

10. ● Easy-to-use Interface
● Preconfigured offer templates
● Easy to customize directly in the Admin
● Easy to Preview directly through the Admin
○ Workflow-enabled
Benefits of New Offers UI

11. Adding Some Complexity
Let’s pretend
● Strong repeat customer-base of thousands
● Want to reward them for their patronage
… how do we do that within Broadleaf?

12. Customer Segments
● Customer Segments
○ Offers, Content Targeters, and Price Lists
○ Reusable grouping of customers
■ Specific list of customers
■ or dynamically filled based on rules
● Custom Fields
○ Add a field to any Broadleaf entity through the admin

13. ● Easily group your customers
● Combinable with Custom Fields
● As simple or complex as needed
Integrate your CRM and purchase history data
Benefits of Customer Segments

14. Customer Segment Promotion
● Content Targeters
○ Push your marketing message
■ “Spend more than $100 and get Free Shipping”
○ Combinable with Customer Segments
Show what you want, to whom you want, when you want!

15. Delivering Offers
● Automatically applied
● Specific promo code at checkout (i.e. “fall2016”)
○ Single or multi-use
● Randomly generated codes
○ Export to CSV

16. Benefits of Delivering Offers
● Automatically apply or limit offers
● Easily track where sales come from
● Automatically generated codes
○ Downloadable for easy distribution

17. Offer Combining
● Offers of different types
● OR don’t target the same order items
○ Default = “Yes”
Offer Stacking
● Offers of the same type
● AND target the same order items
○ Default = “No”
Advanced Topics
10% Off
10% Off $5 Off
BOGO BOGO
Both Offers
Default Combining and Stacking Behaviors

18. Q&A
To contact Broadleaf:
● EMAIL: sales@broadleafcommerce.com
● TWITTER: @broadleaf
● YOUTUBE: Broadleaf Commerce