Dots conference, Friday 16th September 2016, Brighton

1. Prepared byDuncan Hammond, delivery director
DOTS - September 2016
Turning strategy
into action
1

2. Reasons for
optimism
Unvarnished
truths

3. Strategy on a page
> Mission
> Values
> Audience promise
> Vision
> Strategic aims
> Horizons

4. Our mission
To promote and sustain liberal journalism in
perpetuity.

5. Our (pragmatic) vision
Over the next three years, a growing and far
deeper set of relationships with our readers will
result in a re-imagining of our journalism, a
sustainable business model, and a newly-focused
digital organisation that reflects our
independence and our mission.

6. Huddles
A cross-functional team working together on a
defined objective for a specified period of time

7. Objective
An objective is a qualitative
description of the outcome you want
to achieve.
Key results
Key results are measurable, ambitious
targets that underpin the Objective
and represent a successful outcome.
OKRs = Objectives and Key Results

8. Which means we move faster
Then Now
January December
Annual planning Quarterly sprints
1. 2. 3. 4.

9. Our
vision
The
relationship
strategy
3 year aim
statements
Year 1
objectives
Quarterly
OKRs
OKRs cascade from, and roll-back up to the strategy

10. In summary

11. 1. State your mission clearly, have a common purpose

12. 1. State your mission clearly, have a common purpose
2. Have clear goals that unify focus and enable teams
to deliver against those goals

13. 1. State your mission clearly, have a common purpose
2. Have clear goals that unify focus and enable teams
to deliver against those goals
3. Adopt a common language