Every startup begins with an idea. This is a talk on how to come up with startup ideas and how to use validation to pick the ones worth working on. It's based on the book "Hello, Startup" (http://www.hello-startup.net/). You can find the video of the talk here: https://www.youtube.com/watch?v=GkmiE8d_5Pw
61. “I invented nothing new. I
simply assembled the
discoveries of other men
behind whom were centuries
of work. Had I worked 50 or
10 or even 5 years before, I
would have failed. So it is
with every new thing.
62. Progress happens when all
the factors that make for it
are ready, and then it is
inevitable. To teach that a
comparatively few men are
responsible for the greatest
forward steps of mankind is
the worst sort of nonsense.”
– Henry Ford
104. “The surprising fact is that
companies large
and small, established
corporate giants as well as
brand new startups, fail in
9 out of 10 attempts to
launch
their new products.”
151. Sell product at:
$1 to 1 billion: Coca-Cola (cans of soda)
$10 to 100 million: Johnson & Johnson (household products)
$100 to 10 million: Blizzard (World of Warcraft)
$1,000 to 1 million: Lenovo (laptops)
$10,000 to 100,000: Toyota (cars)
$100,000 to 10,000: Oracle (enterprise software)
$1,000,000 to 1,000: Countrywide (high-end mortgages)
(from the Stanford Startup Engineering Course)
152. Market sizing techniques:
1. Research competitors
2. Use ad-targeting tools
3. Find a community
4. Do some good-old research
153. Market sizing techniques:
1. Research competitors
2. Use ad-targeting tools
3. Find a community
4. Do some good-old research
162. Market sizing techniques:
1. Research competitors
2. Use ad-targeting tools
3. Find a community
4. Do some good-old research
163. Research tools:
1. Newspapers, books, journals
2. Government reports, SEC filings
3. Google
4. Google Trends
5. World Bank Data
6. AYTM Surveys
7. Nielson Research
164. If the market is big enough, the
next validation step is the MVP
188. Light bulb (blue): Serge Saint
Light bulbs (many): Andrew Moore
Thomas Edison with bulb: Wikimedia
Isaac Newton: Wikimedia
Archimedes: Wikimedia
Thomas Edison: Louis Bachrach
Potted plant: Craig Sunter
Windows: Wikimedia
Mac OS: Wikimedia
Xerox Alto: DigiBarn
NLS Computer: Mother of All Demos
Journey: Wikimedia
Elton John: Wikimedia
Beatles: Wikimedia
Lady Gaga: Wikimedia
Information vs knowledge: gapingvoid
Everything is a Remix: Kirby Ferguson
Copy, transform, combine: Kirby Ferguson
Gottfried Wilhelm von Leibniz: Wikimedia
Isaac Newton: Wikimedia
Alfred Russel Wallace: Wikimedia
Charles Darwin: Wikimedia
Elisha Gray: Wikimedia
Alexander Graham Bell: Wikimedia
Henry Ford: Wikimedia
Moleskine: Barn Images
Linus Pauling: Wikimedia
Glasses: Matheus Almeida
Walk in the park: Brian Smithson
Barbed wire: Alexandre Dulaunoy
Wayne Gretzky Game: Alan Kay
Blueprint: Will Scullin
References & image credits, part 1
189. References & image credits, part 2
Egg: Kate Ter Haar
Meeting: Simon Blackley
Steve Blank: Wikimedia
Death Valley: 白士 李
Men shaking hands: Didriks
Toothpaste: William Warby
Colgate aisle: Fredrik Rubensson
Crest Pro Health: m01229
Listerine: Mike Mozart
Crowd: Scott Cresswell
Arm wrestling: U.S. Army Europe Images
Community: Kat
Clock: Earls37a
Evan Williams: Wikimedia
MVP car: Henrik Kniberg
Wayne Gretzky: Wikimedia
Paul Graham: Wikimedia
Lab experiment: UCL
Dean Simonton: UC Davis
Google Analytics: Blue Fountain Media
Coffee cup: OiMax
Truck: darkday
Report: Juhan Sonin