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Market Research and Marketing  Joanne Morley  Brighter Marketing  Brighter Marketing
Before You Get Started  ,[object Object]
First of All Research? Just because you have a great idea… It doesn’t mean there is a market for it..  Market research is finding out if there is a market before you go ahead and develop your bike for fishes …
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who Are You Selling To? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who is your ideal customer?
Who Are You Selling To? Describe the characteristics of your ideal client?  Who is your ideal client? Why would your product/ service appeal to them?
What Are You Selling? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are You Really Selling “ I don’t sell  cosmetics…  … I sell HOPE” Elizabeth Arden
The Mind Battle + = Saturation The average mind is a dripping sponge…yet we continue to pour more information into the supersaturated sponge & are disappointed when our marketing messages fail to get through…   Jack Trout The answer KEEP IT SIMPLE
Describe Your Business?  Who? What?   How? Think benefits and what’s in it for them
What Are You Really Selling? Increase Improve Enhance Reduce Save Gain Better products don’t always win… better perceptions tend to be winners
Four Questions ,[object Object],[object Object],[object Object],[object Object]
What is a Brand? Not just multi nationals Not just a logo - values  Differentiates Linked to what is in your  clients head… They associate one or two  words to it… They make assumptions… … it is much more than  just a logo…
Selling Tool Box ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To Sum Up  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Brighter Marketing

  • 1. Market Research and Marketing Joanne Morley Brighter Marketing Brighter Marketing
  • 2.
  • 3. First of All Research? Just because you have a great idea… It doesn’t mean there is a market for it.. Market research is finding out if there is a market before you go ahead and develop your bike for fishes …
  • 4.
  • 5. Who Are You Selling To? Describe the characteristics of your ideal client? Who is your ideal client? Why would your product/ service appeal to them?
  • 6.
  • 7. What are You Really Selling “ I don’t sell cosmetics… … I sell HOPE” Elizabeth Arden
  • 8. The Mind Battle + = Saturation The average mind is a dripping sponge…yet we continue to pour more information into the supersaturated sponge & are disappointed when our marketing messages fail to get through… Jack Trout The answer KEEP IT SIMPLE
  • 9. Describe Your Business? Who? What? How? Think benefits and what’s in it for them
  • 10. What Are You Really Selling? Increase Improve Enhance Reduce Save Gain Better products don’t always win… better perceptions tend to be winners
  • 11.
  • 12. What is a Brand? Not just multi nationals Not just a logo - values Differentiates Linked to what is in your clients head… They associate one or two words to it… They make assumptions… … it is much more than just a logo…
  • 13.
  • 14.