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What is branding? How does one create a brand? Brand identity specialist and Fast Company expert blogger David Brier has unearthed a key trend found in big brands or small brands that do big business. It's a secret strategy but one you'll find amongst brands that are successful, make sales and are respected amongst its core audience.
You can find out more about this at http://www.risingabovethenoise.com
You can follow David on Twitter @davidbrier
David is available for speaking engagements as well as transforming ordinary brands into extraordinary brands.
David has said, "Cookie cutters are for baking, not branding."