This presentation was first shared at the 2013 Bridge conference, it is designed to assist fundraisers with increasing loyal donors.

1. Top Ten Tactics for
Building Loyalty
Bridget L. Brandt
#AtTheBridge

2. The Harsh Reality
#bridgetlbrandt
DONORS

3. Tactic #10
Face Reality, Maybe Our Baby is Ugly
1. Determine What’s Working and
What’s Not
•
Survey Donors, Employees, and
Volunteers
2. Accept the Feedback (No excuses
allowed)
3. Make the Changes to serve your
donors and mission
#bridgetlbrandt

4. Tactic #9
Set Your Team Up for Success
•
Fast Facts
•
Who to call
•
Who does What
•
Emergency
Management
•
FAQs
•
Event Playbooks
#bridgetlbrandt

5. Tactic #8
Make Your Website Donor Friendly
What DONORS WANT:
●
Organizational Impact (80%)
●
Success Stories (74%)
●
More details about the organization (71%)
●
Info on financial accountability (43%)
Community Philanthropy 2.0 survey, donors (30-49) & Cygnus 2012 supported these same metrics
http://www.cygresearch.com/publications/orderReport.php
Tips:
•
Use video and graphics
•
Create interaction
•
Get donor involved
•
Don’t have a boring donation page
•
One click to donate
#bridgetlbrandt

6. Does it share?
Organizational Impact (80%)
Success Stories (74%)
More details about the
organization (71%)
Info on financial accountability
(43%)

7. Tactic #7
Use Video to Connect
●
Most active days are weekdays, peaking
on Wednesdays.
●
Weekends including Friday had the
highest engagement per view based on
average minutes watched
●
PowToon-
http://supportbehindthebadge.org/
Tips:
•
Post on You Tube and your site
•
Keep it short
•
End with a call to action
Brightcove 2010 Quarterly Survey http://files.brightcove.com/brightcove-whitepaper-online-video-and-media-industry-q2-2010.pdf
•
Listen/ Learn
•
Make It Easy
•
Give Them What They Want

8. Tactic #6
Stay in Touch
Newsletters- While often unread, it is a great way to keep your
name (awareness) high for your organization
Events- Great way to connect in person with 1:Many
Email marketing- Fundraising & Program Awareness
In person visits- BEST and always will be
#bridgetlbrandt

9. Tactic #5
Use Technology to Help
What:
CRM Systems (Tech Soup)
E- Marketing
Marketing Automation
Why:
Track Donors
Increase Awareness
Avoid Duplicate Entry
Efficiency Efficiency Efficiency
#bridgetlbrandt

10. Tactic #4
Get Social
Be where your donors are!
1. Social ads
•
Facebook Ads Resource
2. Infographics to share
•
Hubspot How to Use Power Point to Create Infographics
3. Engage and Monitor
•
Hootsuite
*Eloqua 2011

11. Tactic #3
Stalk Your Donors
#bridgetlbrandt

12. Tactic #2
Test, test, test
"Throw away the rulebook.
Experiment, learn, try, fail, get up,
discover, have fun, be puzzled, find
your way out again, thrive, and be
humbled by the whole, miraculous
vantage point.”
Kraft Foods marketing executive, Dana Anderson #bridgetlbrandt

13. Tactic #1
Hand Write Thank-yous!
#bridgetlbrandt

15. My blog: http://www.donorexperience101.com
Tweet me: bridgetlbrandt
Presentation:
Don’t forget to visit the
Solutions Showcase!
Many of the ideas discussed today are on display at the
Solutions Showcase!
#AtTheBridge