Brian Watkins

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I have over 14 years of experience in digital, social media marketing and public relations for Fortune 500 brands, startups and non-profits. I built the social media program at Omniture from its inception and was one of the three founding members of Adobe's social media program. I came to Symantec as the global social media lead for both enterprise and corporate business units. Team drove paid, owned and earned media strategy across both Symantec enterprise and consumer (Norton) brands. Now I work at Alliance Health, one of the fastest growing companies in Utah (#1 in Utah Business Magazine's Fast50 in 2015). I'm responsible for leading PR and Social Media activities. I firmly believe ...

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Brian Watkins

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Omniture UTC Social Media Presentation

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Winning the Social Media Super Bowl

Social Media ROI Presentation

Developing a Social Media Strategy in 7 Steps

Social Media Resource Planning

IPR Measurement Summit -- "Integrated Measurement" -- Tim Marklein

PRSA: "Social Media - Strategies instead of Tools"

How to create a social media strategy

Social Media Policies And Ethics

What is social media, and why should I care?

Ogilvy PR 360 DI Twitter Webinar

Crucial Conversations In Social Media

Social Media Strategy

Social Media is Simple

Twitter For Business

Social Media Measurement

Social Media At IBM

Big Brands & Facebook: Demographics, Case Studies & Best Practices