THE FUTURE IS HERE MESSAGING
APPS ARE ABOUT TO REVOLUTIONIZE MARKETING This presentation is based on an article on my blog.

Mobile is eating the world
desktop mobile TOTAL USER-BASE Mobile traffic overtook desktop in 2014

SMS dominated early
mobile communication…

But mobile usage is changing
quickly… SMS dominated early mobile communication…

CHAT APPS > TEXTING Shown:
Total Daily Messaging Volume WHATSAPP + MESSENGER SMS 60B 20B

Chat apps are mobile’s sleeping
giant.

Because they embrace the power
of platforms.

That’s why the original iPhone
succeeded.

Successful because of the Not
based on product alone, but also because of the power of app-store ecosystem.

Messaging apps provide the perfect
ecosystem for the next generation of applications.

What exactly will the REVOLUTION
LOOK LIKE?

It’s already taking place IN
CHINA

It’s already taking place IN
CHINA WeChat is providing integrated shopping experiences, inside the messaging service..

This tech is made possible
by ROBOTS!!!!

Prepare for the rise of
the CHAT BOTS

Zuckerberg made this CRYSTAL CLEAR
at the F8 conference

People prefer to interact with
AI VIA TEXT

MESSENGER FRIENDLY =
AUDIENCE FRIENDLY

To me, the phone is
this seldom used app on my phone. –Gary Gulman

TELEGRAM WHATSAPP MESSENGER KIK ALL
THE BIG CHAT APPS HAVE OPEN BOT PLATFORMS!!!

Here’s how brands are already
TAKING ADVANTAGE

FB MESSENGER BOT TECHCRUNCH Delivers
timely, automated news.

KIK MESSENGER BOT SEPHORA Delivers
contextual, customer feedback and custom-curated content.

Why chat bots are poised
to BLOW UP

3 MAJOR ADVANTAGES OVER TRADITIONAL
APPS

100% CLOUD BASED NO DOWNLOADS
NECESSARY

HIGH PENETRATION RATE 64.5% OF
SMARTPHONE USERS HAVE AT LEASE ONE CHAT APP INSTALLED* *Source: eMarketer

ALIGN CONTENT WITH CONTEXT CHAT
APPS KNOW LOCATION AND INTENT, ALLOWING INTELLIGENT DELIVERY OF IDEAL CONTENT RIGHT WHEN USERS NEED IT MOST

ALL HAIL THE
BOTS!

A HONIGMAN MEDIA GUIDE Download
my free content marketing style guide right here or text me to grab it. SEND A TEXT TO: 44222 TEXT THE MESSAGE: SLIDES11