After taking the time to properly mobilize, position and plan your content effort you now need to actually execute this strategy. The final installment in this series is full of actionable advice regarding the best way to begin carrying out your content strategy.

1. How to Start
Executing Your
B2B Content
Strategy
Part 1 of 4: Championing Content Marketing in a B2B Organizatio
PART 4 OF 4: Developing a B2B Content Strategy Series

2. I'm a Content Marketing Consultant
and CEO of Honigman Media.
HI!I’m Brian Honigman

3. CLEARLY DEFINE
GOALS

4. $ +
a
First you understood your
resources…
…which allowed you to
plan your content.
Now you must identify
your goals.

5. Specific, Measurable, Actionable, Results-oriented and Time-bound
SET S.M.A.R.T. GOALS

6. S.M.A.R.T. GOALS
Will be very beneficial when it comes to having a
data-driven approach to content.

7. MAP GOALS TO
CONTENT

8. NOW THAT YOU KNOW YOUR GOALS…
…PAIR THEM TO TYPES OF CONTENT MOST
LIKELY TO HELP YOU ACHIEVE THEM

9. HUBSPOT MAPS THEIR GOALS TO THEIR CONTENT
VERY WELL WHICH CONTRIBUTES TO THIER SUCCESS

10. GENERATE SPECIFIC
IDEAS FOR
CLICAKBLE CONTENT

11. PAY CLOSE ATTENTION TO
YOUR COMPETITION
Specifically, what content seems to be working for them.

12. SKYSCRAPER TECHNIQUE
Take your competitions proven
content..
…and then one-up them with
your improved version
THEN EMPLOY THE

13. Utilize the customer empathy
map from part two…
YOU CAN ALSO BROADEN YOUR
CONTENT SEARCH…
…to identify more unique and tailor-
made content for your audience

14. BUILD OUT AN
EDITORIAL CALENDAR

15. ONCE YOU’VE MAPPED
OUT YOUR CONTENT
the most important thing is to devise a detailed plan
highlighting when you will launch your content

16. COLLABORATION IS THE
MOST IMPORTANT THING
When it comes to a successful editorial calendar.

17. THIS MAKES A TOOL
LIKE GOOGLE DOCS
IDEAL FOR A CONTENT
CALENDAR

18. HERE’S A FREE CALENDAR TEMPLATE!
Also included is a detailed article highlighting key concerns for content calendar creation!
Check it out!!

19. CONSISTENCY IS KEY

20. “80% of success is just
showing up.
–Woody Allen

21. YOU COULD IGNORE ALL
MY ADVICE AND SUCCEED
if the only thing you follow is keeping your content
effort consistent

22. BUT YOU COULD FOLLOW
ALL MY ADVICE AND FAIL
if the only thing you don’t do is make sure to be
diligent with your content efforts

23. CONSISTENCY WILL HELP YOUR CONTENT
GAIN MOMENTUM

24. AND STICKING TO CONSISTENT GOALS
WITH HELP YOU MAINTAIN MORALE…
ROI/EFFORT
The Gap of
Disappointment
Investment Required
Returns Generated
Month 1 Month 6 Month 12
Effort

25. BUDGET TIME/
RESOURCES FOR
DISTRIBUTION

26. NO ONE SEES IT
IF A PIECE OF CONTENT IS LAUNCHED
WAS THE CONTENT EVEN LAUNCHED?

27. GETTING THE WORD OUT
ABOUT YOUR CONTENT
is the most important thing, especially when you are
first starting a content effort

28. IDEAL RESOURCE SPLIT
When first starting a content effort should be…
60% DISTRIBUTION 40% CREATION

29. ONE FINAL NOTE

30. THE RESULT OF FOLLOWING THIS
LESSON WILL NOT BE A STATIC PLAN

31. RATHER IT WILL BE
THE BEGINNING OF
A PATH

32. USE THIS GUIDE AS A REFERENCE
AND STICK WITH IT, BECAUSE
REMEMBER…

33. “ Even the journey of
1,000 miles begins with
a single step
–Lao Tzu
“

34. CHECK OUT THE OTHER INSTALLMENTS IN THIS SERIES!
LIKE THIS DECK?
PART 1
Previous
PART 2 PART 3

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THANKS FOR READING!
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