The thing about understanding digital marketing is that once you learn the fundamentals you start to see them come in to play everywhere online.
In any results-oriented field the source of the idea is unimportant. The only rubric for judging an idea’s value is if it works.
As such, there are many cases where some really fantastic new marketing approaches are pioneered by those well outside the profession.
Here are five lessons from non-marketers gleaned from YouTube.
18. IDEA CHANNEL’S COMMENT SECTION DOESN’T
LOOK LIKE THE REST OF YOUTUBE’S…
https://www.youtube.com
(Pictured: the most civil YouTube comments section. Ever.)
25. https://www.youtube.com
ALL THEIR VIDEOS SHARE A COMMON
AESTHETIC AND DESIGN LANGUAGE.
STRONG AESTHETIC ALLOWS THEM TO
COVER A WIDE VARIETY OF TOPICS AND
STILL MAINTAIN A STRONG
CONSISTENT BRAND IDENTITY
26. 5. GLOVE AND BOOTS
Glove and Boots Uses Humor and Wit to
Communicate Complex Ideas (and Make Them Stick)
32. Michelle Phan Uses Facebook Video to Cross-
Promote YouTube Content
Food Wishes Complements Each Video With A
Longform Blog Post
PBS Idea Channel Makes Comments Part of the
Content
School of Life Maintains Graphical Consistency
to Build their Brand
Glove and Boots Uses Humor and Wit to
Communicate Complex Ideas (and Make Them Stick)
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