Content That Works - Content Marketing (Ideation and Promotion)

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The document discusses different content marketing strategies that were successful in generating traffic and social interactions. It provides examples of articles that received over 10,000 unique visitors and 800 social interactions in 2 weeks, and another that got over 75,000 pageviews, 1,000 social interactions and 300 links. It recommends identifying the most linked and shared content on competitor sites using tools like SocialCrawlytics.com. Finally, it lists different outreach tools and platforms that can be used, such as social networks, paid advertising, reporter outreach and forums.

Technology Business

Content That
Works
Brian Patterson
Partner, Go Fish Digital

40 Money Tips from Financial Pros

http://bit.ly/40ftips

Quick Win

Over…
10k Unique Visitors in 2 Weeks

800 Social Interactions
35 Links

+

HARO

Blogger Outreach
/r/AskReddit / self posts

___________________
Easy, Shareable Content

Score!

Over…
75k Pageviews
1,000 Social Interactions
300 Links

What is the most linked-to content
on industry or competitor sites?

SocialCrawlytics.com
What is the most socially shared content
on industry or competitor sites?

Thousands of
New Visitors
3,200+ Social
Shares
64 Links

http://bit.ly/9tipswb

Outreach Platforms
Obvious Social Networks
Not-So-Obvious Social Networks

Paid Advertising/Seeding
Reporter Outreach
Forums & Communities

Thank You
@brianSpatterson
Go Fish Digital

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Content That Works - Content Marketing (Ideation and Promotion)

1. Content That Works Brian Patterson Partner, Go Fish Digital

2. content marketing

3. egobait

4. 40 Money Tips from Financial Pros http://bit.ly/40ftips

5. Quick Win Over… 10k Unique Visitors in 2 Weeks 800 Social Interactions 35 Links

6. + HARO Blogger Outreach /r/AskReddit / self posts ___________________ Easy, Shareable Content

7. controversy

8. http://bit.ly/15seohot

10.

11. ThisWasFirst.com

12. Score! Over… 75k Pageviews 1,000 Social Interactions 300 Links

13. copy what works so

14. What is the most linked-to content on industry or competitor sites? SocialCrawlytics.com What is the most socially shared content on industry or competitor sites?

15. Thousands of New Visitors 3,200+ Social Shares 64 Links http://bit.ly/9tipswb

16. content marketing

17. Outreach Tools

18. Outreach Platforms Obvious Social Networks Not-So-Obvious Social Networks Paid Advertising/Seeding Reporter Outreach Forums & Communities

19. Thank You @brianSpatterson Go Fish Digital