Brian Solis on the future of Social Media, B2B, and business - http://twitter.com/#!/ericschwartzman/status/53928410552078336

1. @briansolis TheBrianSolis BrianSolisTV

2. THE STATE OF B2B SOCIAL MEDIA

4. 46% of B2B respondents said social media was perceived as irrelevant to their company

5. By not saying anything, we say everything

7. B2B social media marketing spending will grow from $11 million in 2009 to $54 million in 2014- Source Forrester

8. 93% of business buyers believe all companies should have a social media presence- Source Marketo

9. 85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them- Source Marketo

10. 59% of B2B buyers engaged with peers who addressed their challenge 48% followed industry conversationson the topic 37% posted questions on social networking sites looking for suggestions - Source Genius

11. ALL I NEED TO SUCCEED IN SOCIAL MEDIA IS B2B EXAMPLES

12. THIS IS ABOUT… FINDING YOUR OWN ANSWERS

13. The value of Social Media is less about what we see above the monitoring report and more about what lies beneath

15. Social Feeds = Content Discovery

18. Discovery Listening Experience Evaluation Engagement Action Need Awareness Consideration Decision Satisfaction Recommendation

20. WHO OWNS SOCIAL MEDIA?

21. WHO OWNS THE CUSTOMER?

23. Over 70% of purchases are restricted to established vendors or are heavily dependent on Word of Mouth recommendations - Source Buyersphereebook, Enquiro

25. Do you know who’s influencing your market?

28. WHAT’S THE ROI?

29. Referral Comment Shortcut Sale Retweet Lead Like Donation This is a “click” to action

31. change cause build inspire I want to something… organize sell raise discover

32. THE FUTURE OF BUSINESS ISN’T CREATED, IT’S CO-CREATED

33. CREATE IT.

34. This is about designing experiences in real time and in the real world

35. This is your time to lead… not follow