The entire Web will be re-imagined for a mobile-first and mobile-only world
that is screen, location, context and intention-aware. This radically transforms
the purpose of the web to become more dynamic, personal and useful at a
time when people are forcing the end of a traditional information-broadcast,
page/form-based, keyword world. Everything from websites to apps to
commerce will require overhaul or complete innovation to cater to the
EGOsystem, or the demand for real-time personalized engagement.