Businesses must also practice radical transparency or risk irrelevance.
Customers want to do business with companies that match their beliefs and
values. Customers are more aware and informed now. This means
businesses must run counter to its normal practices, change and
communicate this vision and changes in everything. With a more plugged-in
understanding of human nature, businesses will not only create a happier
and more productive culture: they will benefit from empowered employees,
leading to an internal renaissance that yields new and innovative products,