3. Maximizing LinkedIn networks for business impact
Determine your business objective:
what’s your goal?
Optimize your profile
Include key relevancy/discovery points in your
title: how will you help your profile be found?
This helps Branding, for yourself, for your brand
Grow your network
Upload your contacts from Outlook
5. Complete your profile
LinkedIn recommends the following
minimums for a “100%” complete profile:
At least five skills
Current position with
Two prior positions
At least 50 connections
6. Optimize your headline (160 char.) for max
14. More on recommendations.
My recommendation: make every effort to give more
Recommendations… but do it sincerely.
Endorse everyone you can legitimately endorse.
PRO TIP: Don’t use the auto-generated suggested
Type in the most relevant endorsement you can deliver.
Then you’ll be in a unique position in your contact’s
"I will speak ill of no one, and speak all the good
I know of everybody.“ - Benjamin Franklin
16. Status updates, shares and likes:
If you post 20 status updates per
month, you will reach approximately
2/3rds of your active network on
LinkedIn. Top-of-mind takes work.
2. You can follow users that you want to
connect with: no “request” needed.
3. Please—don’t share an update unless
you’ve read the linked article.
◦ If you comment on a linked article/blog post, share from
their social widget, if possible.
17. Use the bookmarklet to share a URL from
a page without a share button.
Go to “Tools” at the bottom of any LinkedIn page
(or click image).
18. WHAT TO SHARE:
1. Interesting articles and blog posts.
2. Thought leadership content related to your area of
3. Videos (YouTube, Vimeo, TED)
4. Useful presentations and whitepapers (Slideshare)
5. Insights (people love stats) and quotes
6. General business and leadership tips and advice
7. Keep self-promotion and marketing to 20% or less
8. Infographics and images
19. WAYS TO INTERACT ON LINKEDIN:
1. Like someone’s activity
2. Share a post
3. Comment on a post
4. Endorse someone’s skill(s)
5. Recommend a colleague, partner or customer
6. Send someone a direct message or share a link
7. Visit someone’s profile.
23. EVERY WEEK YOU SHOULD ADD
Anyone with whom you had a meeting.
People you met at social events.
New colleagues with whom you interacted.
People from other networks.
Significant email contact.
24. Use Rapportive when in Gmail environment.
Visit Linksy.me to generate emails
Join a relevant active community and
participate in a genuine, respectful way.
◦ Look for a niche forum (such as a LinkedIn
Group) that maps to your objectives.
◦ Screen it.
◦ Invest the time to know those within it.
26. How to find the right group: start
with target topics, then…
Look for a high comment/discussion ratio.
27. Easy way to check: look at Group Stats.
Easy way to check a group: look at Group
29. Interact with the Group Owner
Send a personal thank you/greeting. You’ll be in the top
Optional: Make a promise to never spam.
Ask if there’s anything you can do to promote the group.
Consider following the owner on other social channels
30. Stand out in a Group: Know
people. Talk to them.
When you can identify members by face and name, you’ve “arrived.”
31. Leveraging 3rd degree connections
to open conversations for business
How to use LinkedIn’s newest feature to find
out who your friends (and their friends)
LinkedIn’s new feature allows you to peruse your connections’
connections (also known as 2nd and 3rd degree connections.)
First step: go to the profile page of 1st
degree contact who you feel certain would
be willing to extend an introduction. Click
on their “connections.”
Once you are at their “Connections” section….
33. To the right of that section will be a
magnifying glass. Click that:
34. Type any keyword, e.g., “Content Strategy”, “marketing”, “finance”,
A list of profiles matched by target keyword will appear, along with a
count of your overlapping connections. Lots in common? Connect.
35. Use “Advanced Search” to filter 2nd & 3rd degree
For example: company name, industry, degree of separation, location.
You can also search within specific groups.
36. Best way to use this knowledge?
When you’ve identified 2nd and 3rd degree connections you’re hoping to
meet, don’t send an Introduction request through LinkedIn.
Call or otherwise reach your 1st degree connection: you’ve met them, right?
Inquire about the person you’d like to meet and your contact’s relationship
with him or her.
Get your connection’s opinion regarding this person, and share your reasons
After creating that permission, send an introduction request through LinkedIn—
the phone call or personal request assures it won’t be ignored.
Bonus: you’ve strengthened your relationship by conversing and asking for an
opinion (the way introductions used to be done.)
What do you want to be known for? What do you want your prospect to believe about you? What would make them click your name and remember? Find the right copy. Posiiton yourself.
Improve your LinkedIn Profile’s searchability.
The words “lead generation” changed my perspective on what was expected of this conversation.
Use this to convert people who view your profile: don’t use the defaults!!
Your profile may not have media add yet, but if you can, just go to “Edit Profile” and you should see a small box with a plus sign, allowing you to add links to media content. Media links can be added to the Summary, Education and Experience sections:Move your cursor over Profile at the top of your homepage and select Edit.Scroll down to the section you want to add content to and click the add media icon. The icon is a square with a plus sign. Note: You must use a compatible content provider for best results.Type or paste the link to your content into the Add a link field that appears. A picture of your content will then display with pre-filled Title and Description fields. Note: This may take several seconds. You can edit the content in these fields if you wish.Click Save.
Experience - Professional positions and experience, including jobs, volunteer posts, military, board of directors, nonprofit, or pro sports. Your profile may not have media add yet, but if you can, just go to “Edit Profile” and you should see a small box with a plus sign, allowing you to add links to media content. http://www.linkedin.com/static?key=tools&trk=hb_ft_toolsJob hunting vs. networking mode. You can now add media to your experience as well.
Additional Information - Interests, personal details like your birthday or marital status, and advice for people who want to contact you.More things to have in common with people.
Make your profile public and customize privacy settings.
Skills & Expertise - A relevant list of skills on your profile will help others to understand your strengths and improve your ability to be found when opportunities present themselves. Your connections can endorse these skills.
Activity – What are you posting? How are you interacting with others on LinkedIn? Are you just spamming people? Are you adding value to the conversation or is it just self-promotion?
Benefits for sellers in using Twitter
It’s about the meaningful interactions
You can search for names, topics, companies, titles, whatever.
Linksy.me is a way of creating a list of names for research and experimentation. Enter the name and domain, get a generated list of possible emails. Then visit Rapportive and test them one by one. You can use Rapportive to research a single email and find the social account connected with it.